Big Interview
obligation to provide them with the best information available. We believe it is fast becoming a business imperative and opportunity for the toy industry to give consumers an understanding of how to make responsible end of life decisions for their products and packaging. The Recycle to Read toy take back
provides an extraordinary market opportunity. Responsible business practices build consumer trust and loyalty, and children will use their pester power to encourage their families to make responsible consumer choices - choosing products from responsible producers. Children are incredibly engaged when it comes to environmental issues, but they often feel powerless to make changes and it’s affecting their mental health and desire to make a change. Supporting children with an understanding they are helping make a difference by choosing the best end of life solution for their toys, enables them to become superheroes. They will recognise the brands that are giving them such an opportunity..
How is wastebuster encouraging children to learn and help save the planet? Using engaging characters and products that mean something to children, like toys, can bring to life the value of reusing, repairing, and recycling. For over 10 years we have delivered annual campaigns such
20 | toy news | Jan/Feb 2022
as Waste Week, Switch off Fortnight and What’s Under Your Feet, that educate and empower children and their families to adopt responsible consumer behaviours with real-life opportunities to get involved and do something practical.
to learn about the environmental benefits of toy, tech and textiles reuse and recycling but encourages and rewards them for taking part. Putting children and their families at the heart of driving and benefiting from circular economy growth.
Tell me about some of the achievements you have celebrated since starting Wastebuster.
Some examples are: A ground-breaking research study undertaken by Surrey University demonstrating Wastebuster films shown in schools can change children’s perception of recycling as the social norm.
Wastebuster developed the first 100% RPET plush toy in partnership with Plastics Europe. Wastebuster’s characters and content
These practical opportunities deepen their learning and put sustainable behaviours into practice at school and at home from: saving energy, to recycling items they cannot at home, with the opportunity to see the measurable difference this makes e.g. items saved from landfill, or Recycling Reward Points earned for their schools (e.g. new books via Recycle to Read). Our new collaborative cross-sector supported campaign ‘Recycle to Read’ not only supports school children and families
fronted the national, Govt supported WRAP Recycle Now schools’ campaign since 2008. Working in partnership with London 2012, and LOCOG (The London Organising Committee for the Olympic and Paralympic Games) Wastebuster created the ‘Sport into Schools’ campaign and a new infrastructure for recycling textiles in schools to enable thousands of under-resourced schools in the UK to exchange unwanted textiles for sports equipment. Working in partnership with the British
Science Association and EDF Energy, Wastebuster created the ‘Science into Schools’ campaign and a new infrastructure for recycling electronic items in schools to enable thousands of schools in the UK
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