IBC FOCUS: IBC Portal
MERCHANT FOCUS: GRAHAM PLUMBERS’ MERCHANT BEST-IN-CLASS PORTAL OFFERS T
ony Newcombe, IBC marketing manager, said: “By partnering with Adobe and Enable, we have been able to give our members a brand-new one-stop-shop Portal solution for all their requirements.
“Since the launch of the new platform, IBC has seen interaction from members grow by a staggering 176% over the previous platform – a sign of just how much more our members can gain from accessing the portal.”
The Portal, which was launched in August 2023, is designed to be a single source of knowledge for all IBC members and supplier partners. By logging in to www.portal.
ibcbuyinggroup.com they can manage their own account information including branch addresses and full contact details, as well as having instant access to all financial information such as spend, rebate, statements and payment schedules.
The Portal also includes full details of every IBC Supplier Partner and Service Provider, so members can quickly and easily view our Supplier Agreements, browse best-selling products and prices, and also view the latest product brochures, launches and updates from Suppliers as they happen.
Crucially, the Portal also includes all current and active IBC Supplier Promotions, so that IBC members can see at a glance what products have special offers and time-limited discounts they can take advantage of. Since its launch, on average, 72% of IBC members now login to the IBC Portal every month to take advantage of its features and benefits. Around 69,000 searches for new products and promotions are made on average every month, and in the last six months alone, IBC members have downloaded over 12,000 documents uploaded by IBC Supplier Partners. Every month, IBC uploads and distributes key Supplier Partner price change documents, keeping members up to date with all the latest pricing developments in the market, as well as emailing this vital information out to members directly.
IN-DEPTH ACCOUNT MANAGEMENT Over the past 18 months, IBC Buying Group has been working to provide its members with a best-in-class account management Portal, making it as easy as possible for them to manage their account with IBC, and to make the most of all the benefits available to them as an IBC member.
www.ibcbuyinggroup.com
Industry leading product data One of the key benefits of the new Portal is IBC’s Product Database, where members can find and search through thousands of products available for them to order via IBC Supplier Partners.
Broken down into product categories such as Building Materials, Drylining & Insulation, Timber & Joinery, Roofing Materials, and many others, the Product Database allows members to search and browse hundreds of thousands of individual product SKUs from hundreds of Supplier Partners.
Each product can then be viewed individually with full technical details, imagery, pricing and Supplier Information available to members, with links to further information, specifications and datasheets.
The latest IBC news
IBC’s dedicated News feed is a place where members can keep up-to-date with the latest Industry news, as well as all the latest updates from IBC and its Supplier Partners. Since its launch, the news feed has been viewed well over 2,200 times.
At the heart of the IBC Portal for each April 2024
www.buildersmerchantsjournal.net April 2024
www.buildersmerchantsjournal.net
member is the IBC Dashboard, where full information about Price Changes, Product Prices, Help & Portal Guides is available, along with links to the IBC News Feed and quick access buttons to the most commonly searched Agreements, and the Top Products ordered by each member, so they can access their favourite products and suppliers with just a few clicks.
Plus, the dashboard has a full financial overview of that IBC member’s total spend and rebate at-a-glance, with click links through to the full financial data. For IBC Suppliers, they can access the Portal and directly upload product information, brochures and marketing collateral, quickly making their key products visible to hundreds of IBC members in one go.
Paul Read, commercial Director at IBC, said: “Imagine your products being visible to all our members in one place.
“That’s increased awareness and revenue right at your fingertips. The new IBC Portal allows suppliers to showcase their marketing materials like never before, making business transactions with our members faster and smoother than ever.”
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