B
ar operations are always searching for new ways to differentiate themselves by providing
customers with unique and memorable experiences. Te humble ice cube, once
just a generic feature of so many drinks, has now become a vehicle for individuality and expression. Ice specialist barman Alberto Beltrame, who has worked with several high-profile operators, explains how. “In a world constantly in
contact with high-quality drinks and spirits, it is no longer enough to use ice just to cool our drinks,” he remarks. “Te customer has a growing need to be understood, stimulated and fascinated. Our commitment is to exceed these expectations, so we strive to create an experience that resonates deeply, leaving a lasting impression.” Beltrame is known for
collaborating with operators that stand out in the industry, and he
has a rich history of consulting on bar operations. He specializes in creating an immersive experience, and helping operators to come up with tailor- made drinks that are not only a pleasure for the palate, but also a spectacle for the eyes. “Tis is where Icematic and
its new Ice Flavour system come into play,” he says. “Te journey began with a vision to innovate the bar industry, and through the search for novelties that can make the final customer experience more personal and memorable.” Te journey concluded
with the Ice Flavour system, which allows bar staff to infuse ice with vibrant colors and remarkable flavors.
A new ice age Icematic’s Cherry series of commercial ice makers delivers high production capacity in a compact unit, and the new Ice Flavour system allows some Cherry models to aromatize the ice they produce. Customers can choose from a selection
THIS MACHINE
PROVIDES COUNTLESS ICE PRODUCTION OPTIONS, ALL IN AN EXTREMELY USER-FRIENDLY MANNER
Alberto Beltrame, Ice specialist barman
Left: Alberto Beltrame. Right: Andrea Parolin, Icematic application manager
of aromas – including cherry, mango, grape and coconut – and the intensity level of the flavor. Initially, operators will be able to infuse ice with one flavor at a time. However, the patented system is designed to handle multiple flavors per machine, providing customers with a greater variety of choice. “Our partners are appreciating
the fact that they can buy not just a simple ice maker but a ‘smart’ ice maker with the Ice Flavour system,” says Andrea Parolin, Icematic's application manager. “Te Flavour version allows you to create something different, and through our MyICE app it is easy to manage. Tat’s why our customers are asking for it.” “Te Flavour version is an
important arrow in the Icematic quiver,” he continues. “Te fundamental thing is the mix between color, aroma and taste that immediately makes us think of a party – we inserted the joy inside the cube.” Icematic has been dedicated
to the commercial ice machine market since 1963, and its
experience is evident in the new Ice Flavour system. In addition to the versatility and reliability that customers expect, there is a strong emphasis on usability. Te rinse management function, for example, guarantees there is no contamination of aroma when passing from flavored to neutral ice. “Te system gives you the
ability to use ice as a primary ingredient in cocktails, creating a visually impactful experience while enhancing taste and aroma,” explains Beltrame. “App-driven ice planning and maintenance make it an invaluable tool for creating memorable experiences,” he says. “Let’s be honest: having the
ability to select quantity, type, timing, cube size, and weight of ice from your smartphone, is a convenience that once experienced, leaves no room for doubt,” he adds. “Feedback from bartenders centers on the fact that this machine provides countless ice production options, all in an extremely user-friendly manner.”
BRAND WATCH
1963 100+
Icematic is a division of Castel MAC Srl, which was founded in 1963
The company exports to more than 100 countries
Icematic received its ISO 9001 in 1995, a testimony to its commitment to quality
ISO 9001
icematic.eu
Aliworld 83
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