04 Innovation


Going digital


T


he newly launched Mareno Fast Quote App allows clients, in partnership


with the distributors’ sales teams, to instantly choose exactly what Mareno kitchen equipment they want, from refrigeration to combination ovens, get the costs, and have a PDF contract drawn up – all at the touch of a button. Te new online Mareno


Training Center has been specifically built to meet the needs of clients and technicians all over the world, with useful online training videos about all Mareno products, including how to install, use and maintain them. “Our clients are used to


digital apps and solutions and so that is what we’re delivering. Both the training center and app are linked to our website and central Production Information Management (PIM) system, so are kept up to date with latest product developments,” explains Giacomo Lucchetta, design and communication manager at Mareno. Lucchetta is in charge of the app, which comes in five languages


(Italian, English, French, Spanish and German). He points to the limitations


Leading cooking equipment supplier Mareno is meeting the modern demands of its sales and tech teams and clients by going digital with its quoting and training services. It has become an “invaluable tool” for its partner Grande Cuisine, reports Chris Evans


78 Aliworld


of the static paper sheet quote process where the sales representatives are with the clients but have to double check with the logistics or technical department if the prices are correct because there are always updates and potential errors. Albino Rui, CEO of software


company Lithos, who helped create the app, agrees.


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