found out the company made extremely high-end machines. Te process is quality focused. Tat led us to really respect the brand and want to be associated with it. We’ve been in an amazing relationship for more than a decade now. By far, the biggest machine distribution in Colombia is us with Rancilio.” For the specialty coffee market in the U.S.,
Rancilio “astonished” Sutton and his team with its new equipment. “When Rancilio came up with the Rancilio Specialty RS1, we were surprised; a machine that is incredibly well-made with the functions that matter. I was the one who chose to do something with an RS1 in Colombia. But in the U.S., we told our education team, ‘You need to see their machines.’” Devoción’s new coffee shop on Lexington
Avenue in Manhattan is its first in the U.S. to feature Rancilio Specialty RS1 espresso machines. Ventura specifically chose them for this location because they’re a great fit for Devoción’s exceptional coffee. “One of the things that’s unique about our Lexington location is we have a double- bar setup, so we needed a machine that could handle high volumes and has the technical and programming capabilities to work in a dynamic space with a variety of coffees that all behave differently. We serve four different espressos on one of the machines, so we’re able to calibrate seamlessly by programming the recipes in advance in really fine detail,” he says. “We’re able to easily load recipes to quickly
adjust the machine to the needs of the barista at any moment. It makes workflow efficient for our team. It’s intuitive and easy to use. Te pre-infusion technology and ability to temperature profile the water are also great. Tere’s always a plethora of information available to staff. Tat’s also another advantage for me, for maintaining quality and training. I have access to all that information at any given point. So, it’s very easy to troubleshoot issues before they arise.” Te customer reaction to these machines has
been incredible, says Ventura. “Te design is very ergonomic, so the customers usually comment on the design of the machine first. And then, that opens up more dialogue on how the machine actually works.” Te steam machines are very easy to use, says
Ventura. Te steam delivery is controlled via two items: the steam lever and steam wand. Te barista
can program and adjust the power of the steam via the touchscreen. “Te steam wand has two different positions – both settable with different powers. Also, it is cool touch, meaning there is less opportunity for injuries.” Ventura says his technicians always have great
experiences with Rancilio too. “It’s a very quick service, it's very easy to receive parts, and good overall responsiveness to any needs we have in terms of maintenance.” Te RS1 is “very well made for the purpose of
high-traffic places,” says Sutton. “Rancilio is so meticulous in everything they do. I would love to see more specialty [machines] from them. Tere’s a lot of values that we share – the mindset and power is incredible. And the partnership has become something unique and beautiful.” Devoción’s coffee shops are highly popular,
becoming a reference point for the entire specialty coffee sector in the U.S. So, how does the brand continue to scale up without compromising its standards? “We’re a mission and value-driven company. We do not want to be a transactional company. We go slower sometimes, but it’s because when we do something it’s meaningful and it has a lot of impact, both with our vendors and our customers and the communities,” says Sutton. “We will keep growing in a meaningful and
strategic way. We’re probably going to expand our footprint in New York in the next two years, but we’re not in a hurry. We need to make sure that if we open a shop, we have a meaningful impact in the community. Te vision of the company has always been to keep growing internationally. Our vision of being the freshest provider out there means we’ll keep protecting our origins.” Not just a product, but a way of life. Now that’s real devotion.
Rancilio is so meticulous in everything they do. I would love to see
more specialty [machines] from them. There’s a lot of values that we share
Steven Sutton, Devoción
BRAND WATCH
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Rancilio Group manufactures and sells professional coffee machines in more than 115 countries
Rancilio Group has seven branch offices, two R&D centers, an Extraction Lab and a global sales and service network
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With four distinct brands, Rancilio offers a wide range of products to meet every customer need
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ranciliogroup.com Aliworld 33
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