Success stories


be creative and technical at the same time.” When Ventura moved to New York in 2018 he


“completely fell in love with Devoción” when he joined the brand as an assistant educator. “I learned a lot from the roasters, and a lot more about teaching and industry standards. Eventually I worked my way up to creating and running the program.” For Ventura, education is important in the


coffee industry, because “it benefits everyone: the baristas, producers and roasters. It always helps to increase quality and meet the needs of everyone involved. Also, from the consumer standpoint, it helps people understand the complexities of the industry and appreciate the coffee even more. We get information from the farms in Colombia and make sure our staff are well-educated, so they can transfer that knowledge to customers.” Devoción is a special brand, says Ventura,


because “it takes its coffee seriously. It’s farm- to-cup. It works directly with farmers, and it is transparent about the product. And it’s a very good product.” Te brand, he says, not only prioritizes


producing and serving great coffee, but “all the fine details leading up to the moment that we serve the product. We’re all in constant communication with one another, maintaining the integrity of our producers. Te coffee is very important – as is sustainability and transparency. Working directly with every single person we source from is unique in that process. Tat’s the company culture.” Customers, says Ventura, are mostly looking for


convenience but also quality and experience. “A lot of the time, cafes can be very ‘grab and go’, but the people who come to us know they’re going to be drinking something unique, and they know they’re going to be taken care of and really get the ‘coffee experience’. I think that’s one of the main things that people look forward to when they come to us. We have a lot of coffee nerds for customers. Tey always end up coming back.”


Quality focused Te customers also look forward to seeing their specialty coffee prepared on special espresso machines made by Rancilio Group. Devoción has been a partner of Rancilio for many years, says Sutton. “In Colombia, the machines used by local vendors were not great. I remember I then saw a Rancilio machine I liked, so we called them. We


32 Aliworld


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