T
he name Alberto Marchetti is synonymous with great gelato in Italy. Te holder of the coveted Tre Coni award, the top rating by gastronomic guide Gambero Rosso, and the man behind eight gelaterie, Marchetti has
long collaborated with Iceteam 1927. He has spent his life in the world of gelato – born
on the day his father opened an ice cream shop, he spent his childhood tasting gelato straight from the batch freezer – so opening his own shop was a natural progression. Te brand was born in 2007 when Marchetti
opened his first shop in Turin. In the years since, the company has grown and expanded, but without losing sight of the goal: to produce fresh, simple, and delicious gelato, made with carefully selected raw materials. “Today, in each of the gelaterias, there is a group of professionals trained by me who put their talent and passion into making the gelato. Enthusiasm, research, and transparency are the values I have passed on to those who work with me,” explains Marchetti. Among the more recent openings is a new shop that opened in Turin in 2023, which is already famous as one of the smallest gelaterie in the world, measuring just 9 square meters. It is located inside a small tower in what is a decidedly quirky location. Marchetti needed technology that minimized
the need for manpower. Te solution provided by BGI and Iceteam 1927 included the Vision batch freezers, according to Giovanni Galli, business
director of Iceteam 1927. “Although there is enough space for two members of staff inside the shop, with the continuous churning system, just one person is required in the shop,” he says.
New technologies For Marchetti, installing the right equipment was vital. “I could not compromise on space requirements because in my gelaterias, gelato is churned fresh every day. Tanks to new technologies, we managed to fit 16 batch freezers inside the store, and the gelato is sold directly from the machines. Te freshness and quality of the gelato remain unchanged,” he says. “Te continuous churning system allows us
to make the most of the space. Te self-pasteurizing function enables us to use the same machine for both the pasteurization of the mixtures and the production of the gelato. We don't need any other machinery because, thanks to this system, we have a complete and independent machine for each flavor.” The technology under the bonnet is
instrumental for the smooth operation of the gelaterias and ensuring consistency of flavor and quality, as Fabio Brisolin, general manager of BGI, explains. “Sometimes he needs to make small changes to a recipe, and he can do that remotely,” he says. “Once he has tasted a product he can change the setting in the program and when he sends the liquid product to the store, the operator just has to choose the right program and press the button. He can introduce new recipes without adding work for the operator.” Te Vision is not a new machine
on the market, but since BGI became part of Ali Group it has worked to improve it. “BGI made the most of the technology available in the market and improved the machine, replacing the chassis, making it very quiet and consuming 16% less energy than competitors,” explains Galli. Reflecting on the project and the
result today, Marchetti says he is “proud and satisfied”. Te collaboration with BGI and
Iceteam 1927 was smooth and successful. “As partners, they were attentive, precise, and open to discussion, which is very rare these days,” he concludes.
to new
Thanks
technologies, we managed to fit 16 batch freezers inside the store, and the gelato is sold directly from the machines
Alberto Marchetti, Alberto Marchetti & C. SRL
BRAND WATCH
2020 16% 4
46
BGI joined the Ali Group in 2020
BGI’s Vision machine uses 16% less energy than competing models
Four brands make up Iceteam 1927
Iceteam 1927 has 46 ambassadors worldwide
bgitaly.it iceteam1927.it
Aliworld 49
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