Rewe: an overview • Founded in 1927 as a cooperative • Headquartered in Cologne, Germany
1,600 devices now operational,” says Weidhaas. Te automated and precise baking processes
have led to significant improvements in product quality and consistency, which in turn is driving sales growth. “Since implementing ConvoSense, our
bakery sales have seen a double-digit increase,” says Weidhaas. "Customers have noticed the improved quality, and our employees appreciate the simplicity and reliability of the new ovens.” Employees at Rewe stores have expressed their
enthusiasm for the new system. One employee said, “My work is easier now. I no longer need to choose programs or worry about errors. Te oven gives me tips, and the results are always great.” Additionally, the cloud management aspect
provides real-time data and remote access, enabling quicker adjustments and support, thereby minimizing downtime and ensuring consistent product quality. Te technology also brought about operational
efficiencies. With less need for intensive training, Rewe could reduce costs and deploy staff more flexibly across different tasks. Te reduction in food waste due to precise baking also contributed to cost savings and environmental benefits, Weidhaas said.
The technology behind the success In addition to the ConvoSense AI-based optical food recognition system, several other key features of the Convotherm maxx pro BAKE ovens play a significant supportive role in achieving these results:
• BakePro: Tis multi-step baking function ensures ideal rising, optimal elasticity, and an appealing sheen on baked goods. • Natural Smart Climate™: Tis closed system maintains the perfect baking conditions, ensuring that products remain fresh longer and do not dry out prematurely. • ConvoClean: Te fully automatic cleaning system with eco-friendly cleaning fluids simplifies maintenance and ensures hygiene without manual intervention.
Weidhaas highlighted the benefits of these features. “Te energy savings, reduced error rates, and the convenience of automated cleaning have been game-changers for Rewe. Te ovens operate
This has been an incredibly successful project with more than 1,600 devices now operational. Customers have noticed the improved quality
Thomas Weidhaas, Rewe
• Second-largest food retailer in Germany, with over 3,300 stores
• Presence in 21 European countries, employing about 384,000 people • Achieved €77.2 billion in revenue in 2022
Impact of ConvoSense for Rewe: • 97% error-free baking operations • Double-digit percentage increase in bakery sales • Enhanced employee and customer satisfaction
• Real-time monitoring and management via cloud integration
at a high level of efficiency, ensuring consistent quality while minimizing operational costs.”
Future expansion and plans Looking ahead, Rewe plans to expand the use of Convotherm technology in hot food counters and other areas requiring consistent, high-quality food preparation. Additionally, advancements in cloud management and data integration are set to further enhance operational efficiency and process control. “We are exploring new applications for this
technology, aiming to bring the same level of efficiency and quality to other segments of our stores. Te potential for innovation is immense, and we are excited about the possibilities,” says Weidhaas. Te partnership between Rewe and
Convotherm has set a new standard in retail baking operations. Trough the adoption of cutting-edge technology, Rewe has not only improved the quality and efficiency of their bakery sections but also achieved significant cost savings and environmental benefits. “As the retail landscape continues to evolve,
such innovations are crucial in maintaining competitiveness and meeting customer expectations,” says Weidhaas.
BRAND WATCH
1976 69
Convotherm has been designing cutting-edge combi oven technology since it was founded in 1976
With 69 different models and numerous variants, there is a combi oven product to meet every customer's needs
2020
The launch of ConvoSense, the world’s first combi oven with AI-powered fully automated cooking
convotherm.com Aliworld 67
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