04 Innovation Into the
multiverse: How OCE is adding the fizz
Mark Smith, president of Multiplex, tells Michael Jones why his company’s Over Counter Electric (OCE) range of sustainable, energy-efficient, and reliable cooling solutions is delivering quality beverages to leading brands such as Coca-Cola
80 Aliworld M
anuel Manrique, field service manager at Coca- Cola
Europacific Partners says, “It is a pleasure to deal with a supplier that ‘gets it’.” Te supplier he is referring to is Multiplex, a leading Welbilt® brand known for manufacturing high-capacity beverage dispensing systems for the foodservice industry. For over 40 years, Multiplex
has been manufacturing and supplying cooling and dispensing equipment to beverage industry customers, including Coke, PepsiCo, and McDonald's, in more than 50 countries worldwide. Headquartered in Halesowen (Birmingham), UK
for the EMEA region and New Albany, Indiana for the Americas, the company employs over 160 people in England and more than 300 in Mexico and the Americas. Multiplex also collaborates with a network of global distributors to support its operations. For Multiplex, sustainability and reliability are integral to all its product lines, including soft drink and beer cooling as well as beverage dispensing systems. Te company primarily caters to chain restaurants and pubs, while also providing a comprehensive range of spare parts and accessories to all major soft drink and brewing companies. Mark Smith, the president
of Multiplex for the EMEA and APAC regions and former president of Multiplex Global, has spent the majority of his
career immersed in the worldld of carbonated soft drinks (CSD) and cold beverages. He has been leading the Multiplex business globally for the past five years, with the last 12 months focused on driving growth in the EMEA and APAC regions.
ersed in th t d s ftd i ks( SD) Te sector has seen much
consolidation worldwide over recent years, and while Covid was tough for every business in the beverage sector, says Smith, Multiplex sustained its market position and emerged in great shape. “In the last six months especially, we have had a big focus on Asia and Europe in particular,” he says.
Customizable systems Multiplex’s Over Counter Electric (OCE) range of small tabletop refrigerated units, utilized by
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