THE OFFICIAL NEWSPAPER FROM IBC
09:30-18:00
SUNDAY 17 SEPTEMBER 2023
TECHNO TAKE ON THE METAVERSE IS PURE MAGIC
BY COLBY RAMSEY
In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of
MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences. Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to
Marco Tempest delivers a live demo of ‘the metaverse in a carry-on’ during Saturday’s IBC Keynote
create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive. “The metaverse is already taking shape at a corporate level, and companies are now seeking
virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the fi rst time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
INSIDE
Sports streaming Harnessing the potential of younger viewers remains a challenge Page 03
Smooth transitions Content owners share their journeys to the cloud and the lessons learnt along the way Page 04
In conversation
Eddie Hamilton, ACE, talks storytelling and top-tier talent Page 04
Virtual production Combining creative skills with the right technology is key to success Page 08
Unlocking sustainability Samina Husain, Vice President, IEE BTS, shares how the organisation is inspiring positive change Page 20
Off the scale Russell Trafford-Jones, Chair of the IET Media Technical Network, introduces this year’s John Logie Baird Lectures Page 22
IBC Accelerators It’s the turn of Connect & Produce Anywhere and Synthetic Humans Page 24
Be the change
Details of the Changemaker Programme, which begins today in the Forum Page 30
Waving not drowning – A fl ashmob organised by Rise, Women in Streaming Media, GalsNGear, SVG Europe Women and sponsored by AWS with the support of BT Media and Broadcast, turned the spotlight on the industry’s continued male bias. The curtain raiser to Saturday’s show
was a celebration of female talent and collective identity. Helen Weedon, Managing Director, Radical Moves, said: “We want to show that women are here in force but highlight that this may be less noticeable as soon as you enter the showfl oor.”
SHOW INFORMATION Conference programme, session agendas, fl oorplan and exhibitor list Page 39
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