Section 6 • Site Information Special amenities such as storage unit shelving and spe-


cialized containers were low on the list of importance (21.2 percent and 13.7 percent, respectively). Nearly 20 percent of the customers surveyed said that a wide range of accessories for sale is important. This includes but is not limited to locks and plastic containers, along with the other usual moving supplies.


On a generational basis, more millennials felt that they


needed most features listed in Table 6.9 on page 76 than any other generation. Their most important feature was 24/7


anytime access to their units (60.9 percent), followed by pest control (57.7 percent) and electronic security gate access to the facility (56.3 percent). The least important feature for this age group was the facility’s proximity to work or school (27.4 percent).


For Gen-X, the most sought-after feature was also 24/7


anytime access to their units (58 percent), followed by elec- tronic security gate access to the facility (56.6 percent). And, like millennials, this generation found little need for special containers for storing.


For baby boomers, 24/7 access was not the most


desirable feature. Instead, they ranked proximity to residence and electronic security gate access as their top needs—both at 58.6 percent. This was followed by drive-up parking at the unit (57.9 per- cent); 24/7 access ranked fourth.


 Electronic gates that only allow authorized people to enter facility


Pest control


Anytime access to self storage unit (24-hours, 7-days) Humidity of self storage unit is controlled Self storage unit is air-conditioned Close to place of residence


Drive-up parking to self storage unit Fire sprinklers in storage unit Flexible contracts


Storage unit has its own security alarm Self storage unit is heated


Discount rates for long-term rental agreements Tools to assist loading/unloading (dollies, carts, ramps)


Flexible means of payment (online, automatic deduction from bank account, credit card, check)


Self storage unit contains shelving Close to work place/school Availability of truck rentals


Wide-range of storage accessories are sold in storage facility office (locks, plastic containers, cardboard boxes, tape, etc.)


Availability of specialized containers for storing unique items such as wine, stamp collections, etc.


Source: 2017 Self Storage Demand Study (SSA) 78 Self-Storage Almanac 2018


On a generational basis, more millennials felt that they needed most features listed in Table 6.9 than


29.2% 27.7% 23.5% 23.0% 21.8% 20.8% 20.2% 18.6% 15.5% 15.3% 14.7% 14.5% 12.4%


11.8% 11.5% 8.3% 7.8%


6.4% 5.4%


any other generation. The Greatest Generation also ranked 24/7 ac-


cess fourth on their list of important features. Electronic gate access was their top important fea- ture (49.2 percent), followed by drive-up parking at the unit (49.1 percent). Ranking third was prox- imity to residence. Their least important feature was the availability of special containers. Not sur- prisingly, that was followed by proximity to work or school.


The most important features at a facility for


business customers are listed in Table 6.10. The top three important features were drive-up parking at the unit (58.2 percent), proximity to work (58.8 per- cent), and anytime access (55.5 percent). Discounts for long-term rentals was also high on their list of preferences, as were electronic gates (53.3 percent) and fire sprinklers in the unit (52.7 percent).


Least important to business customers was


access to mailboxes to send and receive letters and packages. A kiosk for self-service rentals and


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