..SOCIAL MEDIA SAVVY
MANAGEMENT GUIDE FOR THE TRANSPORTATION INDUSTRY FLEXIBILITY
For any positive messages or comments that you may receive, make sure these are amplified by sharing to the wider commu- nity as a screenshot or in creative form. If you are using a chatbot to deal with inbound messages, we would recommend that you disable this immediately as you will now need to start creating tailored messages.
Remember – your drivers are also your cus- tomers. Set up a private driver group or connect with them on your own social media to ensure they are kept up to date with daily changes and are able to easily contact you about any issues or questions they may have.
DEMONSTRATE CLEANLINESS
From wipe-downs between rides and sup- plying hand sanitiser in vehicles to deep cleans and sprays at the end of every shift, highlighting your business’s cleanliness and hygiene practices will give you the compet- itive edge over other companies. By sharing content of this occurring, you will demon- strate to your following that you are actually practising what you preach and aren’t just all talk. This will help you to earn customers’ confidence in your operation and you can be safe in the knowledge that this is an aspect that rideshare apps cannot compete with.
NHS AND KEY WORKERS
Demonstrate your newfound flexibility to do jobs that you normally perhaps wouldn’t consider; for example, delivering click and collect groceries for those in self-isolation. This will highlight that you are willing to go above and beyond for your customers in times of adversity.
ENGAGE IN PARTNERSHIPS WITH BUSINESSES IN THE COMMUNITY
Reach out to local restaurants and take- aways who are keeping their kitchens open for delivery and collection services. Offering a collection service will be swifter and more reliable than other services. By collaborat- ing with another business, you will find that your engagement and reach will increase and, at the same time, you will be able to solidify your business’s role within the com- munity.
LOCAL COURIER SERVICES
With non-essential businesses now closed, it is important that you monitor those busi- nesses that remain open. Can you offer a local, highly flexible courier service or a great deal on business continuity for staff who still need to work - such as doctors and nurses? A fare is better than no fare in these times and the impressions you can make now may win you work in the future, especially when competing against a rideshare!
HELPING THE ELDERLY OR VULNERABLE MEMBERS OF SOCIETY
Highlight that during these times, there is no job too big or small for your business. You want people to reach out and ask for help. You can choose if you offer support free of charge or demonstrate that you are going above and beyond for people in need. This will be a challenging time for a lot of people and you can offer a solution, show that you care, and that the community in which you have served is still, now more than ever, at the forefront of your mind.
When you do help people, it is important to highlight this on social media in a humble manner with a simple message. Simply demonstrate what you’ve done and that you’ll do it again for anyone who gets in touch.
APRIL 2020
If you currently do NHS work, this is a great opportunity to shout about it. Highlight any previous work you have done and, if you can continue to offer this standard of ser- vice for people during the outbreak, this will be highly beneficial for when competing against rideshare apps. Consider offering discounts or free rides to NHS staff.
HOW TO STAY IN THE GAME
Just like other crises that humanity has faced, this too shall pass and your busi- ness must be ready to go back to “business as usual.” To ensure a smooth recovery, you must keep up with brand activity, engaging with your customers, looking for potential customers and being proactive in these times. Keep up the momentum and, when the restrictions are lifted or close to being, people will be quick to be on the move again! Whether this is businessmen and women desperate to get back into the boardroom, university students ready to reunite in the pub, or families finally getting to hop on that flight that they had to rearrange months ago, you will definitely have an increase in passenger demand.
You will also need a huge driver recruit- ment campaign to recoup those whom you may have lost and with a bit of luck, you may be able to pull the disillusioned from rideshares over to your fleet! Right now is unquestionably a tough time for all. How- ever, when you come out of the other side, you will see more opportunity than you could have ever imagined and social media is the number one way to capitalise on this. But, to do this, you must keep things going during the quiet times and this advice will allow you to do just that.
If you require any help or advice, please do get in touch with
simon@curtisgabriel.com
www.curtisgabriel.com
There are also a couple of unbranded videos they have produced that are well worth sharing if relevant to your operation during this time. Again just get in touch, and please do stay safe during this time.
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