54 RED ROSE AWARDS
Carrie-Ann Kay, owner, Rene K Couture
We won the micro-business award, five employees and under. We’re a really small business based
in Barrowford and everything we produce is made in-house.
We make wedding and bridesmaid dresses and ship all over the world; to places like Dubai and Cyprus. Ireland is a big customer base for us. We also do quite a lot of work for television.
Entering the award, you really have to think about the different elements of your business and where you want to go. Sometimes you can be just chasing your tail.
This is our 25th year and I’d never entered an award before. I’d never really had time to stop and think about how far we’ve come. We’ve be putting our win all over social media and sharing the journey.
One of the judges came up to me afterwards and said, ‘I remember your presentation because you showed the good, the bad and the ugly.’ There is a lot within the business that the customers don’t see.
The award makes other people within your industry peer group sit up. They hear about you and think, ‘They’re doing something special here’. The Bridal Awards are next on the hit list.
Jordan Dempsey, business development manager, Sid Hill Transport
We are a really young business; we’ve only been going for around five years. In that
time, we’ve gone from having one lorry to 20 with work across the UK and Europe.
This was our third Red Rose Awards entry. We definitely gave it everything and our team is immensely proud. Our directors Sid and Joe just delivered who they are as people. We can sell the service and deliver a product from A to B, but it’s the people behind it that actually drive it.
We’ve taken the award back to the workforce. It’s difficult with drivers, who work remotely, but we’ve worked to let them know they are part of this. We have been big on contacting them because they are the face of our company, our biggest advert.
Winnning an award introduces you to people. Choose your people, network with them, have the conversations and just give it your all.
Mick Collum, commercial analysis and infrastructure manager, TSS Infrastructure
We sent members of our team – the ‘doers’ – to the
awards evening. It is a massive thing. It is about giving them that recognition.
Being able to shout about your successes is actually a skill. You can get bid writers to do it but you don’t get the personal touch. If you do it yourself, you can talk passionately.
What you need to do then is embed that, teaching your staff to shout about their successes. If you do that then they might win the award for you in future.
Tell people ‘I work for TSS’ and they reply ‘Who’s that?’ To then be able to say ‘Actually, we’re an award winner and we won because we’ve got a good product and you can come and work on it and it’s a really good place to work’ is a springboard in terms of staff retention.
We make software, you can’t touch it, you can’t pick it up but for them to see it, it’s really powerful.
There has to be a journey and a reason for
entering. ‘What do we want to be known for? What do we want our key success to be?’
John Woodruffe, director, Turnkey Corporate
Our specialism is scaling businesses and we are one of the Red Rose Awards partners, running free peer-to-peer support and masterclasses sessions for finalists and winners.
Peer networking is a group of individuals who meet regularly and it turns into your own group of like-minded people. It turns into what we call ‘the board you can’t afford’. Award winners should be shouting from the rooftops about their wins, spreading the word. But then it is about engaging with your staff sharing that success with everybody else.
We all have mini successes every day. It’s challenging out there and it is a tough environment at the moment so these big awards are a culmination of that work throughout the year to get your business to where you want it to be. Talking about it in the media and telling people how you’ve done that is the most important part. An award win can catapult you to move forward faster, to be more world class. It’s saying, ‘We’ve won an award, but actually let’s win another.’ And it is about asking, ‘Where are we deficient? Where could we improve as an organisation to become world class and win more awards?’
What do you want to be known for?
Do you want to stand out and attract, engage and educate, champion and lead, inform and influence?
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Limitlesspr.co.uk
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