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RED ROSE AWARDS ROUNDTABLE IN ASSOCIATION WITH:
PRESENT:
Richard Slater, Lancashire Business View (chair) Michael Gregory, Limitless PR Chris King, AfterAthena David Germain, Anderton Centre Simona Weldon, Darwen Terracotta Oli Minett, Dennis Eagle
Siobhan Courtney, Eventus Recruitment Peter Harrison, FGH Security Carrie-Ann Kay, Rene K Couture Jordan Dempsey, Sid Hill Transport Mick Collum, TSS Infrastructure John Woodruffe, Turnkey Corporate
AND THE WINNER IS…
Together with Limitless PR we brought winners and supporters of this year’s Red Rose Awards to Eaves Hall to share success stories, entry tips and what happens after you pick up a trophy
Michael Gregory, director, Limitless PR
When we work with businesses, we always ask them, ‘What do you want to be known for?’ and some tell us they want to be award winners. The question then is, ‘How do we do that?’
It is very much about taking your people
on that journey and saying, ‘Right, guys, in six or 12-months’ time, we want to be an award winner in this particular area, in this particular sector, how do we do that?’ Bringing your people along on that journey is the most important part because it builds so much goodwill within the business, it gives people direction, it gives people focus.
Carefully selected awards bolster your credibility. The worst thing is a business saying ‘Award winner 2022’ on their email with nothing since. The momentum has dropped. When you win people see you as an attractive business to work for and want to get involved. And if you don’t win it’s a great process to go through because it lifts the lid off the business and you can ask, ‘Are there any areas where we’re not doing so well that we might need to improve to be that award winner the following year?’
Chris King, legal director, AfterAthena
We have been involved as judges of the Red Rose Awards for the last five years. When you announce the winner on the night, you’ll get 20 people on stage, the people who do the work, and they’ll all be celebrating together.
Judging is the biggest thing I’ve been
involved in from a Lancashire business perspective and every panel I have been on has been brilliant. You just get lots of insight from people who are very much leaders in their field.
What you do after the award depends on what took place before you entered. The benefit that you’re going to get from the employee engagement is if you’ve brought them along on the journey and involved them in discussions, building information from them into your application.
You have to be prepared to invite scrutiny from inside your business because they will know certain elements of it better than you do and be able to give you an insight that helps.
Don’t just say, ‘I’m going to enter some awards’. Analyse things properly. Think about it, think about what your business is best at and what your best story is, because I want to hear that story.
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