hospitality and leisure, adult-only arcade bars, board-game nights, esports events, and on-property experiences that feel more like festivals than casinos are resonating.
Humour and light gamification drive engagement, simple, playful challenges can lift participation even in flat categories. Gen Z is highly novelty-seeking and influenced by fandoms and creators, so limited- time themes, IP tie-ins, residencies, and “set-jetting” to TV and film locations convert attention into attendance.
Gaming culture is native: social play, avatar customisation, and creator economies shape expectations; on the casino floor that favours social multiplayer, nostalgia titles, and blends of chance with skill.
Responsibility and purpose are baseline requirements. Gen Z expects visible safety measures, transparent limits and budgeting tools, and credible social impact. Interest in sustainability varies across segments, so signals must be authentic and practical rather than cosmetic. For operators, the direction is clear: evolve from a “temple of chance” to an event-led social hub that mixes gaming with dining, creator programming, and immersive tech; design for safety and privacy; refresh content frequently; establish a presence in digital play spaces; and lead with responsible gambling that is easy to understand and use.
BALANCING LAND-BASED AND ONLINE CASINO OPERATIONS
Te ECA panel, moderated by Laurent Lassiaz, CEO of Groupe JOA, brought together Georg Wawer of win2day Austria, Nicolas Fleiderman of Holland Casino Online, and Daniel Ledesma of Casino Gran Madrid to discuss how traditional operators are navigating online growth alongside their land-based businesses.
Ledesma explained that Spain’s regulated online market, launched in 2011, now accounts for around 15 percent of the country’s gambling sector. While Casino Gran Madrid derives about 40 percent of revenues from online, heavy restrictions on advertising have significantly raised acquisition costs, and new compliance rules on algorithms and deposit limits are set to add further challenges. Fleiderman described the Dutch market, where Holland Casino Online went live in 2021 under a strict regulatory framework.
Marketing restrictions and responsible gaming measures have been tightened, yet the black market remains a problem, with more than 90 percent of Dutch players still engaging with unlicensed sites. In Austria, Wawer noted that win2day operates under a state monopoly, subject to strict deposit limits, cross-checks with national databases, and a clear separation between sportsbook and casino. Offshore competition remains the main rival given Austria’s one-licence model.
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