After a record high of 11.6 per cent in 2022, inflation has Sponsored by
launched in 2022 and aims to solve the problem of over-tourism by the year 2035, and key measures include:
1. Reducing the supply of home rentals. Homeowners in the city can rent out their primary residence, or part of it, to a maximum of four people at a time and for a maximum of 30 nights per year. A permit to do so costs €71 with hefty fines for non-compliance.
2. No new hotel construction. In 2024 the local government announced that no new hotels can be built in the city unless another one closes. Tis could, in turn, mean higher priced room rates in the long term with limited availability.
3. A ban on new tourist shops. Tis began back in 2017 and is ongoing. It prevents new businesses from solely focusing on tourist shops such as souvenir or ice cream parlours. New shops should be aimed at residents or workers.
4. River cruise reduction. To reduce crowds and pollution, Am- sterdam is reducing the number of river and sea cruises coming into the city. Tey want to halve the number by 2028 allowing a maximum of 1,150 calls per year whilst sea cruises will be reduced from 190 to 100 maximum starting next year. Te plan is also to move the city's sea cruise terminal in Veemkade outside of the city centre by 2035. Te cruise ship reduction is expected to reduce visitors by 300,000 annually.
5. Stay Away campaign. Launched in 2023 this aims to shake off the party Amsterdam’s image. Mostly aimed at British male tourists coming for the relaxed sex and drugs rules, there are now high fines for drunkenness and noise pollution. Tere are also earlier closing times for bars and brothels and a ban on alcohol and smoking cannabis in public areas.
6. Increase in tourist tax. Tourism accommodations such as hotels, camping, private rentals, and B&Bs. Te tax was increased from seven per cent to 12.5 per cent on the cost of an overnight rate for out-of-town visitors (the highest in Europe) whilst sea and river cruises pay a ‘day tripper’ tax of €14 per passenger.
Te restriction in tourism could see the city lose between €46m and €103m in revenue, which will have an effect on the Dutch economy. After a sluggish 2023 the GDP growth in the Netherlands is projected to grow by 1.6 per cent this year and 1.5 per cent in 2026 after being 0.8 per cent last year.
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dropped substantially to around three per cent in the first half of last year, compared to 4.2 per cent in 2023. Meanwhile, wages have increased, and household disposable income rose by 4.5 per cent last year. Geopolitical uncertainty may slow growth, especially as the Netherlands is a key trading nation. Tere is low unemployment of around 3.8 per cent at the beginning of the year.
GAMBLING MARKET OVERVIEW Te Dutch gambling market was worth €4bn in 2023 an increase of 21 per cent from 2022 revenues of €3.3bn. Tis was largely down to the online sector (34 per cent increase), although land- based casinos also saw significant growth of 19 per cent in revenues. Te lottery sector has a 30 percent share, the casino sector has a 61 percent share, and the sports betting market has a nine percent share (seven percent is online). Te Dutch spend on average €272 on gambling annually. Te European average is €339.
LOTTERIES Te National Postcode Lottery (NPL), National Lottery, and the Friends Lottery are the biggest lotteries in the Netherlands. NPL is responsible for 36 per cent of the turnover of the lottery sector with €830m, followed by Staatsloterij with 34 per cent (€771.1m) and Friends with 15 per cent (€341.64m). In 2023 a total of €117m was paid in gaming tax and €698m
to charities, sports associations, or the state. Lottery winners have to pay 29.5 per cent gaming tax on any prize over €449. Te National Lottery – Nederlandse Loterij – was created in
2016 from the merger between Staatsloterij and Lotto. Since 2021 they have offered casino and sports betting online. Tere are ten lottery brands available: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, Toto Winkel, Toto Sport, Toto Casino, and Winnitt. Te lottery has more than 5,700 Points of Sale.
Te Dutch gambling market was worth €4bn in 2023 an increase of 21 per cent
from 2022 revenues of €3.3bn. Tis was largely down to the online sector (34 per cent increase), although land-based
casinos also saw significant growth of 19 per cent in revenues.
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