STRATEGIC Market Entry u
Seek guidance from industry associations and subject matter experts with deep Canadian market understanding and regulatory licensing process experience
Submit the corporate entity to iGO and complete the application to receive approval to operate in Ontario u Establish a strong presence in Ontario’s regulated market u Prepare for Alberta’s 2026 market launch
u
u Position for British Columbia’s potential 2027 regulation u
Develop expansion plans for other Canadian provinces and beyond
REVENUE PERFORMANCE METRICS u
Monitor Ontario’s iGaming industry growth and establish targets for market share percentage
u
Track Average Revenue Per User and player acquisition/retention rates monthly
u
Measure brand recognition and trust metrics through regular market research
u
Leverage Ontario media buying and marketing experience to prepare for Alberta
SUCCESS MEASUREMENT FRAMEWORK
u Establish goals for penetration rates by province u Establish player lifetime value targets
u Enable regulatory compliance measurement u Track brand awareness and sentiment u Analyse competitive positioning
Adam Pentecost: A Canada-first strategy begins with content that resonates locally. Our arcade-style RNG games tap into iconic North American pastimes like hockey, basketball, golf, American football, and pinball. Tese are proven performers, and every title is fully brandable, giving operators creative freedom over look and feel.
We’ve built strong experience in EMEA with IP integration and third-party licensing, and we’re applying the same flexibility in Canada. Tat’s a big advantage when engaging operators with regional audiences and branding preferences.
Alongside this, we develop recognisable internal IP like recurring game series and characters that build familiarity over time. As a newer supplier to the Canadian market, this helps foster player loyalty and brand recognition. Success isn’t just
region as a whole, there will also likely also be a growing focus on financial risk tools and AI-enhanced KYC screening to detect synthetic identities and sanction risks.
More importantly is also the quality of the product and ability to move fast and this is the question we get a lot. Lastly, satisfying players’ diverse tastes with content that’s tailored for each province will also become increasingly important – but the good news for operators is that all of these areas are things that Elantil will be really focused on as we look to further develop the services offered in our online marketplace in the future.
Haig Sakouyan: We expect Alberta to open doors for other provinces, each with their own nuances. Suppliers will need to stay agile in how they show up, both digitally and physically. Tat means having modular sales assets, flexible brand systems, and the ability to adapt quickly to changing expectations. Te supplier toolkit is expanding to include everything from digital sizzle reels to interactive demos and
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“A Canada-first strategy begins with content that resonates locally. Our arcade-style RNG
games tap into iconic North American pastimes like hockey, basketball, golf, American football, and pinball. Tese are proven
performers, and every title is fully brandable, giving operators creative freedom over look and feel.”
Adam Pentecost
about volume; it’s about building meaningful connections through localised, standout content.
What innovations or shifts do you see on the horizon that suppliers must prepare for?
Nadiya Attard: Te most obvious one is probably to expect (and this is already happening) a greater demand for platforms that offer all functionalities ex. the payment methods that Canadian players are used to and are agile enough to quickly launch in any new market that opens up. Given that legalised online gambling is relatively new to the
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