emerging and mature markets. Second, technology: the main show- floor theatre is rebranded as the Enterprise Stage, with major tech names invited to present, curated VIP technology tours for non- endemic leaders, and a new ICE Innovator Challenge, an industry-led competition, backed by a yet-to-be-named tech partner, to surface AI-driven player-protection solutions, culminating in a live pitch final and implementation support for the winner. Tird, startups: beyond Pitch ICE, a new Gaming Startup Accelerator brings investor- led roundtables to help founders move from idea to scale-up and market readiness.


A series of practical improvements reflect exhibitor and visitor feedback from the first Barcelona edition. ICE TV will stream live policy announcements, product reveals and partnerships across the venue and online; a new sports-betting conference will emphasise integrity; a wellness run kicks off on Tuesday and a city-wide unwind session closes the week on Tursday alongside iGB Affiliate. Registration adds Spanish language support and, for LATAM audiences, a seminar series will run in Spanish and Portuguese. Organisers are working with carriers to improve direct air links, Malta a particular focus, and are reverting daily closing to 18:00 after testing later hours at ICE 2025. Te show also introduces a Good Neighbours Charter to codify on-site etiquette, expands seating and meeting


“Networking is engineered into every corner of iGB Affiliate. A new Dinner Series will match peers and high-value counterparties in curated settings, while the iGB Executive programme expands C-level meet-ups for leaders who prefer structured engagement to walking the


floor.” Naomi Barton, Clarion Gaming


38


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