ICE returns to Barcelona in 2026, year two of a five-year growth plan, anchored once again at Fira Barcelona Gran Via and framed by the broader ‘World Gaming Week’ that now stretches across the city from the weekend through to Friday. Clarion Gaming is keeping the core exhibition to three days for 2026, any shift to a fourth day will be judged on rising dwell time, but the show itself continues to scale: since leaving London’s c.95,000sq.m footprint, ICE will occupy roughly 140,000sq.m next year, a near 40 per cent uplift. Visitor quality remains the calling card: the 2025 edition verified close to 60,000 attendees with almost 80 per cent decision-making authority and an average stay of 2.8 days. An independent economic impact study for 2025 estimated around €191m of spend in Barcelona and approximately 3,100 jobs were supported by the event.
Te floorplan is evolving to match that momentum. ICE adds a full extra Hall 1 for iGaming and a broader central avenue for meetings and hospitality. Te Sustainable Gambling Zone, ICE’s safer-gambling and consumer-protection hub, stays in a prime, high-traffic position and moves forward into the thoroughfare between Halls 4 and 5, with a more open layout to increase visibility and access. Programming follows three clear priorities. First, regulation: having hosted 300- plus regulators in 2025, ICE is expanding its invitational programme with discounted content access, closed-door roundtables and a refreshed World Gaming Gala to foster practical exchange between
“Visitor quality remains the calling card: the 2025 edition verified close to 60,000 attendees with almost 80 per cent decision-making authority and an average stay of 2.8 days. An independent economic impact study for 2025 estimated around €191m of spend in Barcelona and approximately 3,100 jobs
supported.” Stuart Hunter, Clarion Gaming
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