offering. Modernising our technical infrastructure was a key priority for us, and having moved to the new gaming platform earlier this year, we now have the perfect environment to welcome new customers to playing with Te Pools.
Te Pools recently digitised the “Classic Pools” and introduced subscription-style memberships. What uptake trends are you seeing so far, and how do these products perform compared to traditional play?
Te digitisation of our Classic Pools games was fundamental to our transformation strategy. We knew we needed to give existing and new customers alike the opportunity to play the traditional Pools games in a digital environment whilst also enhancing and broadening the offering to include traditional sportsbook and gaming elements. Our digital Pools subscriptions now give our customers the opportunity to choose the level of play they are comfortable with whilst also giving them access to free bets and free spins across the GiG gaming platform.
play content offers exactly that – a wide range of products for the diverse modern betting landscape. One of the key principles of Te Pools has always been the joy of playing, and our free-to-play content gives all customers, new and old, that opportunity.
Many legacy brands in gaming are struggling to modernise, what lessons can the industry learn from Te Pools’ rebranding journey?
Te Pools has established a unique brand identity in the industry which has been built up over more than 100 years. Our recent innovative marketing campaigns, Te Parents and True Originals, have shown that brand heritage can go hand-in-hand with brand relevance for a modern generation of bettors. With True Originals, we have leveraged our unique characteristics to position Te Pools as a modern entertainment platform, for a digital-first player base, but founded on timeless principles – so the lesson would be about the importance of managing the balance of staying true to your loyal customer base, while also looking towards your next generation of customers.
With True Originals, we have leveraged our unique characteristics to position Te Pools as a modern entertainment platform, for a
digital-first player base, but founded on timeless principles – so the lesson would be about the importance of managing the balance of staying true to your loyal customer base, while also looking towards your next generation of customers.
We have seen really strong uptake on the digital subscriptions and we continue to develop and improve the offering that 4.45 members receive as loyal subscribers. We strongly believe that we are building a new niche in the traditional online gaming space that allows customers to play all the Pools and gaming products they love at a level that suits them and ensures maximum enjoyment.
How important is Free-to-Play content and membership perks in attracting younger demographics who might not have grown up with Te Pools?
Our memberships are about making fans feel part of a wider community – no matter the team you support, or where your allegiances lie. With Te Pools’ membership you can find a range of products and offers to enhance your experience as a football fan. For those customers who want more than the Classic Pools, our free-to-
92
JAMES ARNOLD CEO Te Pools
Looking ahead, do you see Te Pools evolving into a broader gaming and entertainment platform, or will you remain focused on your heritage football-based products?
Football will always be the heart and soul of Te Pools, and we are incredibly proud of the continued success of Classic Pools, our traditional score draw game, and Goal Rush, our Both Teams To Score game.
However, we also offer a full sportsbook and casino platform, Lucky Clover – a £1million jackpot lottery game – plus a range of popular slots and free-to-play games. Combined with the benefits offered to our 4:45 Club members, it is clear that our gaming and entertainment platform is already diverse, appealing to a range of different player preferences, and we will be continuing to develop our all-round offering as we head into 2026.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180
