We’re making a statement [at G2E Las Vegas], more than
doubling the booth size versus last year, with roughly 18 unique game families on display. From a U.S. perspective, we’ll also demonstrate our first Historical Horse Racing titles ahead of
market entry in late 2025 or early 2026, subject to approvals. And yes, there’s new hardware coming.
towards bigger, brighter, bolder. Until CONCEPT, we were a bit undersized. CONCEPT put us on the same stage hardware-wise; pair that with a great game and it’s a compelling combo.
G2E Vegas 2025 is just around the corner. What can you share about the experience visitors can expect and what big reveals do you have in store?
We’re making a statement, more than doubling the booth size versus last year, with roughly 18 unique game families on display. From a U.S. perspective, we’ll also demonstrate our first Historical Horse Racing (HHR) titles ahead of market entry in late 2025 or early 2026, subject to approvals. And yes, there’s new hardware coming.
CONCEPT got us on stage; this next piece is designed to take us a level higher. You’ll see more teasers before the show and the booth design itself will be unique to G2E and different again to our ICE “lounge” look. Plus, we’ll have new sign packages and merchandising.
What can you share about Zitro’s Interactive’s presence at G2E and digital footprint in the U.S.?
Our digital division is international-only today; we’re not yet live in the five regulated U.S. iGaming states. Long-term, we see a real opportunity. Operators want omnichannel, where players can play a favourite game in-casino and at home. Te interactive team will be in a dedicated section of the booth at G2E.
Looking at the wider picture - how healthy is U.S. slot demand across tribal, destination, and regional markets right now?
Very healthy, particularly the regional markets, which are the industry’s backbone. We’re hearing strong feedback: businesses are growing and looking to place new product. Our G2E calendar is the busiest we’ve seen, which speaks to both Zitro’s momentum and overall market confidence.
Any noticeable shifts in player demographics or behaviour? 54
DERIK MOOBERRY CEO, Zitro USA
Digital skews younger than land-based. In bricks-and-mortar, the core slot player has long been 50–75. Tat cohort is larger than ever, people are living longer with more disposable income. I don’t lose sleep over whether 21-year-olds love slots; taste develops with age, time, and means. Meanwhile, omnichannel helps cultivate tomorrow’s land-based players through digital.
What are your priorities for the next 12–24 months?
Licensing, approvals and expanding our addressable market. We have temporary licences in New Jersey and Pennsylvania with products in their labs. We’ve submitted in Iowa, Illinois, Indiana, and Colorado and expect approvals over the next year. We intend to file in Mississippi and Louisiana and begin Nevada’s process. Within a couple of years, we want to be licensed in nearly every U.S. market, then move into Canadian provinces.
What’s the share ambition once coverage expands?
Performance will dictate pace as players vote with their wallets. A near- term milestone is becoming a one per cent supplier across the U.S. and Canada, which equates to roughly 10,000 units out of about a million. We’ll grow as fast as performance takes us.
If a visitor has time to see just one or two Zitro titles at G2E, what should they seek out?
Two personal favourites: River Gold and Tied Up Coins. Tey blend an engaging base game that keeps you in the seat with bonuses that really entertain, strong graphics and audio, and feature sets we think will land with U.S. players.
Final word as you head into showtime?
G2E is our Super Bowl. We’ve doubled down; bigger booth, broader content, HHR debut, and a new hardware reveal. If you didn’t notice Zitro before, you will this year.
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