3 Oaks Gaming Greece is the gateway to Europe’s iGaming future
As revenues surge and regulation builds trust, Greece is positioning itself as more than just a national success story. Iulian Nedelcu, Account Manager at 3 Oaks Gaming, discusses how the market is becoming a launchpad into the Balkans and beyond, sharing a blueprint for how sustainable growth can thrive.
Greece has become one of Europe’s most exciting iGaming markets, transforming from a once-watchful jurisdiction into a hub of regulated growth.
What was once considered a tentative market has quickly developed into one of Europe’s most compelling regulated success stories, with total gaming turnover climbing by more than 14 per cent in the first eight months of 2024 compared to the previous year. Much of this growth has come from online play, which now accounts for close to 70 per cent of overall activity.
Looking further ahead, industry projections suggest that online revenues will continue to expand steadily over the next five years, with estimates indicating progression from around $1.58bn in 2024 to close to $1.9bn by 2029. While forecasts vary, the trajectory is clear: Greece is on course for sustained online growth supported by a strong regulatory foundation.
But the real story is not just about today’s numbers. Greece offers both structure and a passionate player base whose appetite makes it one of the most promising markets for sustainable iGaming. While these figures tell an impressive story of momentum, they also highlight a much larger point.
Greece is no longer a market to be observed from the sidelines; and it has become a case study in how guidelines, geography and player expectations can combine to create sustainable
expansion.So, this begs the question: how did Greece evolve from a cautious jurisdiction
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into one of Europe’s most vibrant regulated markets, and what does that mean for operators and suppliers today?
A HUB FOR GROWTH
With regulation at the heart of Greece’s transformation, the framework includes robust requirements for advertising and compliance. For 3 Oaks Gaming, we do not see these measures as restrictive; instead, they provide the stability to invest responsibly and innovate with confidence.
Clear structures build trust with players and give operators the certainty to plan long-term, which allows us to focus on delivering high-quality, creative content within well-defined boundaries. At times, it can feel like a constant Greek dance, like the sirtaki or hasapiko: full of energy and expression but always performed to the rhythm of compliance.
Greece’s geographic position within Europe further enhances its importance and appeal, acting as a hub between Europe and the Balkans, naturally positioning itself as a gateway for regional growth. Entering Greece is not simply about reaching Greek players;
it also demonstrates the ability to operate successfully within one of
Europe’s most rigorous regulatory environments, which in turn builds credibility for expansion into neighbouring territories. For us, Greece has become the place where we test our strengths, and success here gives us the confidence to push into new territories across the region.
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