From Elantil’s side, we work closely with local compliance advisors to ensure readiness across AML/KYC processes, regulatory filings and varying provincial requirements, so no matter how this future regulation plays out, Elantil will be ready. We also have previous experience within the team and I personally was a part of Canadian market entry from a B2B perspective. It makes easy to follow the process.
Terry Debono: Operators already active in Ontario have a strategic advantage for Alberta applications, as the province plans to model its operator application process after Ontario’s framework. Tis creates a proven template for multi-provincial expansion and will likely reduce the costs of entering the Alberta market.
“Each province requires its own approach, which means suppliers must stay flexible without
compromising brand consistency. Ontario and Alberta are often the starting points, but others are watching. We have worked with companies adjusting their messaging, positioning, and
supporting materials across provinces. More harmonised access would certainly simplify things, but for now, suppliers need to
demonstrate they understand the landscape.” Haig Sakouyan
Successful operators work with experienced partners to navigate compliance complexities, particularly around AML, KYC and data security requirements. Te 50 operators currently running 85+ digital sites in Ontario’s regulated market demonstrate that success requires a deep understanding of specific provincial frameworks rather than one-size-fits-all approaches.
Haig Sakouyan: Each province requires its own approach, which means suppliers must stay flexible without compromising brand consistency. Ontario and Alberta are often the starting points, but others are watching. We have worked with companies adjusting their messaging, positioning, and supporting materials across provinces.
More harmonised access would certainly simplify things, but for now, suppliers need to demonstrate they understand the landscape. Tis includes updating pitch collateral, modifying content to fit guidelines, and ensuring that all partner-facing materials feel appropriate in-market. Te ones who succeed are the ones who put in the work to get the details right.
What role does cultural nuance play in game design, platform UX, or messaging for Canadian players?
Terry Debono: Canada’s cultural complexity requires sophisticated market understanding across several key areas.
Language Requirements: Canada has two official languages, English and French, with Quebec requiring French as the primary language of business when communicating with players. Tis extends beyond translation to cultural adaptation and legal compliance.
Regional Preferences: Each province exhibits variances in gaming preferences by product type and spending patterns, requiring localised approaches.
Mobile-First Approach: Over 50 per cent of Canadians prefer mobile gaming, with female gamblers more likely than males to use mobile devices, making responsive mobile design crucial.
Cultural Diversity: Canada’s diverse immigrant population creates opportunities for targeted engagement. While hockey remains the national sport, cricket resonates with diaspora communities from cricket-playing nations.
Language Opportunities: Significant populations speak Mandarin (531k), Punjabi (520k) and Spanish (317k), presenting opportunities for targeted community and product engagement.
Haig Sakouyan: Cultural nuance plays a major role across design and delivery. Quebec, for instance, requires a different tone, language, and visual identity than Alberta or Ontario. Even something as simple as button copy or onboarding flows can benefit from a localised approach. Suppliers who take this seriously tend to earn stronger operator trust and better user engagement.
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