Each country has its own unique features, so we focus on building strong local partnerships that give us real insight into how players engage with content. Tese partnerships also help us to stay compliant and relevant. Tis way, when we enter or expand into a market, we know we can deliver value rather than simply chasing growth.
without cutting corners on visuals or gameplay.
We test across a wide range of devices and conditions so that whether someone is playing in Johannesburg or Lagos, the quality feels the same. Players should never feel they are getting a reduced version of the game because of their device or connection. Tat consistency is something we take pride in and is a big reason players come back to our content.
What have African players taught you about mobile gaming that maybe surprised you or influenced your design?
One of the biggest lessons has been the importance of keeping things simple and accessible. Players value games that are easy to navigate, quick to load and clear to understand. Tis has influenced the way we design our interfaces and user journeys. We have also seen how much cultural relevance matters. Temes,
TONI KARAPETROV Head of Corporate Communications Habanero
sounds and visual styles that reflect local tastes can make a real difference. Another important learning is that players enjoy familiar mechanics but also like to see them refreshed with new twists. Tis balance of accessibility and innovation has shaped the way we approach game design for Africa.
Are there any games or features that really seem to click with African players? Do preferences differ much between South Africa, Ghana, Nigeria, and Kenya?
Tere are differences between markets. South African players often prefer more feature-rich titles with higher production values. In Ghana and Nigeria, we see strong demand for bonus-heavy games that offer frequent rewards. And in Kenya from our perspective, fast- loading games with straightforward mechanics tend to perform best. Across all markets, the things players respond to the most are games that are simple to pick up but still deliver excitement and rewards.
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