u
Prohibition of gifts, bonuses and free games (also travel,
meals, drinks free of below market prices) for landbased and online operators (limited exception for landbased casinos) which can influence a players’ gambling habit and attract or retain players. It does not, however, stop operators from generally in- creasing the return to player through in-game or platform mech- anisms. So, players can still receive rewards, provided they are
part of the winnings associated with the game. u
and bets.
Tese all came into force in September 2024. A Royal Decree in mid-2023 had already introduced a general ban on advertising for games of chance, both online and landbased. It basically prohibited all forms (unless authorised) of both targeted (emails, text messages) and untargeted (TV, radio, social media) adver- tisements promoting gambling. Prior to this only advertising by C licence holders (bars) and F2 holders (newsagents) was regu- lated.
Prohibition of advertising for licensed games of chance
A transition period was given for the sports sector, but as
from January a ban on betting-related advertisements at football stadiums came into play. Shirt sponsorship has also been restricted but allowed in
limited forms (logo only with no slogan on the sleeve or back of the shirt only and a certain size) until the end of 2027 and from 2028 shirt sponsorship will be banned completely and will only be permitted via amateur sports organisations. Te adoption of the Royal Decree has been criticised, as it
was not preceded by wider talks with the government, whilst it has been argued that no specific studies were undertaken in relation to advertising and the merit of restrictions. Te sports industry has voiced its objections as it heavily
relies on sponsorship from the gambling sector. Te ProLeague and BeneLeague initiated proceedings in the courts seeking the suspension of the decree. Football is said to be the biggest driver for local sports betting in 2024. During the Euro 2024, new online betting accounts
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