Reports ITALY REPORT
Apparently, a single complaint from a slot and amusement operator, who questioned the legitimacy of LAN rooms and e-sports bars, caused the raids and three venues were shut down. Slot operators believe the e-sports venues are infringing on their turf and have complained that the sector is not taxed or registered on the same terms as the slot market despite the argument from operators that e- sports do not offer cash prizes. Tere are now talks to officially recognise and regulate e- sports.
Te Italian e-sports sector represents one of the most important e-sports market in Europe with a penetration rate of one in two Italians between 16 and 65. Around 63 per cent of consumers are under the age of 40 and purchasing power for companies targeting this sector is huge. For example, Dolce and Gabbana recently announced a partnership with Italian e-sports organisation Mkers to launch a new project called ‘gooDGame’ to highlight the fashion icon’s initials.
GAMBLING DATA
In 1999 Italians spent €10bn on gambling which has risen to around €110bn annually on average.
Gambling saw €108.9bn in wagers in 2021 made up of €18bn from gaming machines, €68.5bn from betting and online games and €22.2bn from other games.
Tis is a 27 per cent increase compared to €88.38bn in wagers in 2020 made up of online gambling €49.23bn (almost 56 per cent share) and physical gaming €39.15bn (44 per cent share).
In 2019 gambling turnover reach €108.5bn made up of online gaming with €34.4bn and land- based €74.1bn.
Fixed odds card games and games of chance amounted to more than two thirds of the total online collection whilst cash poker and sports betting are also on the increase.
In 2020 just over €7.24bn went to the tax authorities compared to €11.36bn in 2019, a drop of just over 36 per cent. In 2021 tax revenue amounted to €12.4bn whilst the first quarter of 2022 saw tax revenue from gambling amount to €3.6bn.
Covid had a huge affect on the land-based sector, and it was estimated that this sector should have seen a turnover of around €74.4bn had Covid not happened. In reality there was a total of 20 per cent decline in total revenues between 2020 and 2019.
To limit the spread of Covid the Italian government closed down all gaming activities in bars, gaming halls and betting shops from March 2020 which ran until the beginning of May with some activities resumed whilst gaming halls and
P94 WIRE / PULSE / INSIGHT / REPORTS
Te income for totalisator games almost halved in 2020 due to venue closures and cancelled events.
Tere were 35 sports betting competitions offered in 2020 compared to 39 in 2019 whilst national horse racing bets dropped from 4,129 to 3,438 between 2019 and 2020. Fixed odds betting remained fairly consistent.
On the other side, online gambling has been increasing annually and online gaming saw an increase of 35 per cent per cent in 2020 compared to 2019 data in part down to Covid and the closure of land-based betting points of sale. Slot halls and casinos were closed for around five months in total.
Turnover for the online sector in 2019 was €36.4bn and estimated to reach €40.9bn in 2020 where instead it topped €49.2bn.
Te growth for the online sector continued into 2021 and due to continued closures that year the online market saw an increase of around 46 per cent compared to 2020.
Online casino games remain the most popular with a GGR of €1.77bn followed by sports betting with a GGR of €1.44bn. Poker tournament revenue was €106m, Cash poker €71.2m and bingo €66.6m
Te biggest online casino operators (by GGR) include PokerStars, Lottomatica Snai and Sisal whilst the biggest sports betting operators include Sisal, Bet365, Goldbet and Snai.
January 2022 online data saw €324.9m that month in GGR, the highest in eight months, with the majority from online casino GGR of €171m and online sports betting €128.8m. In April 2022 online sports betting GGR was €119m.
The Italian e-sports sector represents one of the most important e-sports market in Europe with a penetration rate of one in two Italians between 16 and 65. Around 63 per cent of consumers are under the age of 40 and purchasing power for companies targeting this sector is huge. For example, Dolce and Gabbana recently announced a partnership with Italian e-sports organisation Mkers to launch a new project called ‘gooDGame’ to highlight the fashion icon’s initials.
betting shops didn’t reopen until mid June. Further restrictive measures were introduced again in October 2020 with locations closed again whilst a Green Pass was later introduced for venues from August 2021.
Te ‘Cure Italy’ decree introduced in 2020 to help the country recover from the affects of the pandemic, meant tenders relating to new betting and remote gambling concessions were extended.
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