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SLOT FOCUS - INNOVATION LADY LUCK GAMES
Without a doubt, these will be our core markets for Beetle Bailey as they’re all countries that have a strong affinity to the original comic. Of course, we expect there will be interest from elsewhere as well, but not as much as in these four countries!
As we move further West into North America, we will see a second opportunity to enter a territory where Beetle Bailey has a huge historic following, giving us a second push on this fantastic title.
Mr. Alchemister, Rooftop Fight and Madame Clues feature game innovations unique to Lady Luck. What are the key considerations when creating new mechanics and features?
We’re incredibly proud of all three games as there is simply nothing quite like them in the market. When developing these we had one major goal in mind, to create something that offers entertainment value in spades.
We also targeted specific audiences when creating these slots, Madame Clues was aimed at newcomers, Rooftop Fight targeted gamers, and Mr. Alchemister was for those that wanted something outside of the box.
Lady Luck Games is set to develop its first- ever Megaways slot, SpinJoy Megaways, after signing a licensing agreement with Big Time Gaming. What additional exposure do you anticipate the studio will gain from utilising the Megaways mechanic?
Megaways games are known worldwide and it is quite simply the most successful mechanic in the slot industry to-date. Most operators have a specific Megaways section on their sites, so having SpinJoy Megaways in there will bring us huge exposure compared to normal casino lobbies.
How does Megaways fit with Lady Luck’s innovative design mindset?
Ultimately, Megaways is just a mechanic and will not interfere with the unique design or bonuses we like to put into our new releases. We still have grand visions of offering amazing gameplay that is unlike anything players have seen before, even if that includes the Megaways mechanic.
Up next for Lady Luck is Astro Anna. Could you tell us more about the game’s pipe mechanics?
Astro Anna is a brand-new slot coming very soon that will feel familiar to those who have played Mr. Alchemister. Tis unique slot sees players form winning combinations when spinning pipes connect to form a line from one
P138 WIRE / PULSE / INSIGHT / REPORTS
Astro Anna is a brand-new slot coming very soon that will feel familiar to those who have played Mr. Alchemister. This unique slot sees players form winning combinations when spinning pipes connect to form a line from one side of the game screen to another. Multipliers may appear at random, significantly boosting the win should the pipes connect to a prize.
side of the game screen to another. Multipliers may appear at random, significantly boosting the win should the pipes connect to a prize.
In addition to its unique game mechanics, Astro Anna boasts a free spins feature that is triggered when players hit four or more prizes during a single spin. Tis sees players earn up to 20 free spins with a 20x multiplier in place, leading to some incredibly impressive wins!
Mr. Alchemister is one of the games that really shone a light on the work we do here at Lady Luck Games, so we’re absolutely delighted to be releasing another slot with unique pipe mechanics.
What creative learnings has Lady Luck taken from the studio’s successes and failures to date?
We’ve spent a lot of time taking a detailed look at the player base in each of the markets we operate in. Tis has allowed us to strategically refine our roadmap so that we’re delivering new titles that are created with these players in mind.
We’re realistic in knowing that not every game will work for every market, but we put a lot of work in behind the scenes to get it as right as we possibly can.
What’s your ultimate vision for Lady Luck Games?
It’s simple. My ultimate vision for Lady Luck Games is to continue delivering exciting entertainment to operators and players around the world. We’re incredibly proud of everything we’ve achieved so far as a business, but we know there’s still plenty more hard work to be done and we’re going to have a lot of fun doing it!
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