Pulse


SLOTS FOCUS - INNOVATION JELLY ENTERTAINMENT


To innovate? In a lot of ways, it’s easier for smaller


developers because they’re free to pour their vision into a


product without worrying about the preconceptions of multiple


stakeholders, etc. But the game idea is often the easy bit. There are bigger hurdles to jump.


What is Jelly’s content strategy?


Jelly’s perception amongst the larger casino brands is that we’re still a wild card developer, so our strategy is to deliver content that helps overcome this by developing content that resonates with players and performs for operators. Our product funnel is split into three categories.


Predator – a game that will beat a competitor’s strong performer. Tis does not mean a copy! A Predator needs to be bigger, stronger, better.


Descendant –an improved game derived from successful content DNA.


Rebel – a new family of games. A Rebel game could appeal to the mainstream or could be niche but should strive to generate incremental revenue. Innovation plays a big part here.


Our strategy for the next 18 months is to shape our portfolio to have 20 per cent Predator


P114 WIRE / PULSE / INSIGHT / REPORTS


games and 80 per cent Descendants, with Rebels appearing when there’s greater momentum behind the business. Rebels are risky but if successful, can be incremental and move the needle.


How hard is it for smaller developers that perhaps lack the resources and connections with operators to innovate?


To innovate? In a lot of ways, it’s easier for smaller developers because they’re free to pour their vision into a product without worrying about the preconceptions of multiple stakeholders, etc. But the game idea is often the easy bit. Tere are bigger hurdles to jump.


Operators have moved from ‘product focused’ to customer focused game management. Operators more than ever are focused on key game content from reputable developers and that’s a challenge if your content is seen as a wild card.


What is truly innovative in the online casino space at the moment?


Provably fair games are pushing the industry towards the next generation of player and will no-doubt enjoy mass adoption over the next couple of years.


Do you have any final thoughts on the subject of innovation?


Let’s not downplay how difficult it is to be innovative in this space. Tis isn’t for the lack of creativity at our fingertips – or ideas, but for such a young – and perceived to be agile industry, it’s plain to see that it’s still relatively hesitant to really go all-out and back what could be the next big thing. Tere’s too much at stake.


Tere is an opportunity because operators increasingly want differentiated content as part of the package.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156