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SLOTS FOCUS - INNOVATION GREENTUBE


Greentube: Franchise evolution


Michael Bauer CFO/CGO Greentube


How do you take a top-performing game and through iteration and evolution spawn a successful franchise that can span generations of players? Greentube’s Michael Bauer discusses the secret sauce that game developers use to ensure the longevity and appeal of key franchises.


Greentube's top performing games have several iterations, such as Lord of the Ocean with Lord of the Ocean Magic and recent release, Lord of the Ocean 10: Win Ways. What is the natural evolution process for a successful Greentube slot?


First and foremost, only titles that already have a huge fanbase qualify for a sequel. In most cases using an existing iconic slot brand is more successful than using non-casino related IP such as movies. If we identify such a title within the Novomatic Group we work with the original studio to derive an interesting sequel.


Why does Greentube tend to steer away from direct follow-ups and focus instead on enhancing the original?


Popular game franchises such as Cash Connection and Diamond Link have earned legendary status within the iGaming community, and we feel that the best way to continue that legacy is by enhancing the original game with innovative new mechanics. We’ve


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Popular game franchises such as Cash Connection and Diamond Link have earned legendary status within the iGaming community, and we feel that the best way to


continue that legacy is by enhancing the original game with innovative new


mechanics. We’ve been able to do so thanks to the years of


research we’ve put in behind the scenes, learning exactly what it is that makes our players tick.


been able to do so thanks to the years of research we’ve put in behind the scenes, learning exactly what it is that makes our players tick.


Doing it this way helps build trust and confidence amongst players that we’re only going to continue improving our much-loved games. Tese players continuously return to play whenever a new iteration of a Greentube classic is released, so we’re confident we’re taking the right approach here.


Tis is very much a NOVOMATIC trait, and we’re firm believers in that strong NOVOMATIC heritage.


What factors dictate the types of mechanics and features - such as Win Ways and Cash Connection - that are implemented with Greentube's most popular games?


Te main thing we take into consideration when developing a new online slot is the local market in which it’s being released. We have a number


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