Reports ITALY REPORT
Last year, InterMilan were forced to take out a €275m loan to support club finances after posting losses of €245.6m for the 2020/21 financial year. These were caused by the closure of stadiums and cancellation of matches plus the reduction in sponsorship contracts.
Last year the Italian Football Federation called for a temporary lift on the country’s betting and advertising ban to open up more revenue streams for the sector which were reeling from losses due to the Covid.
Sporting games were stopped in early March 2020 and ‘behind closed doors’ return of football began in late June 2020 resulting in a €50m drop in match day revenues alone.
Professional football (Serie A) in Italy sees an P92 WIRE / PULSE / INSIGHT / REPORTS
annual average income of €2.5bn of which 18 per cent came from commercial and sponsorship income. Last year however Serie A saw 18 per cent losses with €2.1bn.
Last year, InterMilan were forced to take out a €275m loan to support club finances after posting losses of €245.6m for the 2020/21 financial year. Tese were caused by the closure of stadiums and cancellation of matches plus the reduction in sponsorship contracts. Juventus also reported losses of €210m last year.
Te law prevented marketing campaigns and as such there was an increase by medium sized operators relying on their network of Recharge Points of Sale (or Punto Vendita Ricariche or PVRs). Tese are normally tobacco shops, gaming halls or newsagents which do not have a gambling or betting licence but sell vouchers for online gambling and betting websites. PVRs are also not required to have a public IP, unlike a betting agency operator.
As they weren’t closed during the pandemic, they became an essential component for operators to reach players where advertising could not. Players can purchase cash vouchers at thousands of PoS across the country and then make deposits via an app enabling the customer to load the value of their voucher into the wallet. Tis gives the Italian a cash-based option which is often preferred
PVR is not regulated at the moment however the ADM published a circular addressed to the licence holders which imposed stricter reporting and compliance obligation to monitor the activities of those shops selling vouchers.
Meanwhile, in April, the ADM shut down several gaming and e-sports venues saying the businesses were not compliant with Italian regulations. It caused major panic in the sector due to the high fines imposed by the ADM and many businesses closed down in fear of being affected.
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