One of the main points of the gambling reform is
concerning illegal gambling. Although Italy saw €11.4bn in taxes last year from this sector alone, the black market still remains a big problem. The reform has proposed an increase in penalties for tax evasion linked to gambling and greater powers for the ADM to fight against illegal gambling.
GGR of €749m. During 2020 there was an increase in the number of gaming accounts opened and the greatest increase was recorded for those players aged 18 to 24 although the biggest number of players are aged between 25- 34 (four million player accounts). In total there were 13.7 million active player accounts open and the average bet amount is between €20 and €35. Te sports betting sector is the most active for online players representing more than 27 per cent of users followed by cards games and then poker.
to 40 and increase the cost of the licences to at least €2.5m each. Te licences would run for nine years.
However, this was met with a huge backlash and the EGBA has called on the ADM to submit its reasoning to check if it complies with EU regulations. Tere were 97 concessions for online gaming in 2020 (109 in 2019).
Tis is all due to be dealt with via the gambling market reorganisation. One of the main points of the gambling reform is concerning illegal gambling. Although Italy saw €11.4bn in taxes last year from this sector alone, the black market still remains a big problem. Te reform has proposed an increase in penalties for tax evasion linked to gambling and greater powers for the ADM to fight against illegal gambling.
Te online gambling market in Italy is growing significantly. Back in 2012 the total amount wagered on internet gambling was €15bn with a
Te ADM blacklist of unlicensed online operators currently stands at more than 9,280 websites (February 2022).
Last year the Gamenet Group completed a €1.1bn buyout of IGT’s Lottomatica enabling it to operate all B2C units under the Lottomatica brand. Gamenet is owned by private equity company Apollo Global Management who said the gambling giant had seen €1.6m in revenues during 2019. At the end of 2021 Lottomatica had a customer base of one million online unique active users and a franchising network of around 3,100 PoS in sports betting, 1,400 gaming halls and 13,600 tobacconists/bars plus a network of around 130 gaming venues at the end of last year.
Lottomatica Group saw total bets of €13.9bn in 2021 of which €6.7bn was from online gaming (€2.2bn in 2020).
Meanwhile, Flutter Entertainment spent €1.9bn to buy Sisal in December 2021. Te new look Lottomatica and Flutter look set to control the
majority of the online gaming market whereas previously Pokerstars had been the main player.
Greentube recently acquired Capecod Solutions providing a distribution channel in the country to get the Greentube and Novomatic content out to their customers quickly. Te company also acquired Admiral Sport from Novomatic Italia to focus on the sportsbook and casino sectors in Italy.
SPORTS BETTING
Te sports betting sector has already been reeling due to tax increases and a ban on advertising which have all hindered the sector.
Te Italian government is well known for its tax increases of gambling activities with regular hikes. In 2020 a temporary 0.5 per cent tax on sports betting turnover (retail and online) was introduced to help boost the recovery of the country’s sports in the wake of the Covid pandemic. Te levy was approved under Italy’s Covid-19 Revival or Re-launch Decree (Decreto Rilancio) which set out several emergency measures covering the health care system and support for employers during the pandemic.
Te Fund for the Revitalisation of National Sports System will distribute money to the Ministry of Youth and Sports to aid the recovery of professional and amateur sports. Te tax was approved and brought in €40m in 2020 and €50m in 2021.
It came as the sports betting sector suffered due to sports event cancellation and the sector saw
WIRE / PULSE / INSIGHT / REPORTS P89
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