Let’s not downplay how difficult it is to be innovative in this space. This isn’t for the lack of creativity at our fingertips – or ideas, but for such a young – and perceived to be agile industry, it’s plain to see that it’s still relatively hesitant to really go all-out and back what could be the next big thing. There’s too much at stake.There is an opportunity because operators increasingly want differentiated content as part of the package.