Is the variable option present across all your games? When did you decide to implement the feature and what prompted you to do so?
Ivan: From a game provider’s perspective, variable RTP serves as a strong vehicle with which they can shape their products to speak to players. By using it effectively, casinos can, to a certain extent, ‘customise’ their offerings and choose what works best for their audience.
Te notion of considering a game with variable pay-out percentages as a standalone product is supported by the fact that every single RTP stands in line with regulatory requirements. Terefore, what we have is in effect, multiple options that provide flexibility to operators to make that choice.
Carlo: With the regulatory landscape constantly changing, we’ve altered our titles and now provide variable options to operators across our entire portfolio. Moving forward, all our games will feature a range of RTP variants from 88 per cent to 96 per cent, and we will add more options if operators request it.
We recently retrofitted RTP variants into our back catalogue and as per operator requests, we will continue improving our product offering. Bespoke titles will form a part of our product offering in the future and RTP is an area we will work closely with operators on to understand the sweet spot for different markets.
To put it simply, the market has changed and as a supplier you must act quickly and accordingly. Many things have changed post- covid, and RTP is no exception. As brick-and-mortar casinos closed, players consumed more online casino products and
P118 WIRE / PULSE / INSIGHT / REPORTS
The notion of considering a game with variable pay-out percentages as a standalone product is supported by the fact that every single RTP stands in line with regulatory
requirements. Therefore, what we have is in effect, multiple options that provide flexibility to operators to make that choice.
looked for a similar player experience that they saw in land-based venues, where the RTP is generally lower.
To be a leading supplier you must make your games more widely appealing to operators in respective markets and that’s exactly what we’ve done. Additionally, we’ve also seen a positive revenue increase by offering bigger margins and lower RTP titles, so it’s certainly the right move from a purely business point of view. I expect this trend will continue and that the RTP offering will increase to include an even wider range.
Robert: No. It’s only available in our newer games. We took the decision earlier this year with Gorilla Riches to introduce a variable RTP and for all new games going forward from that point. It’s much easier to develop three maths models for a new game than it is for existing ones.
To implement that across your back catalogue would involve a huge amount of work and it also risks upsetting players who are used to how older games have always performed. Te other factor is that many operators don’t want the pain of reducing RTPs for a glut of games already on their site.
Initially, operator demand led to the adoption, and as more and more followed, we saw a domino effect of others getting involved because they saw rivals doing it. Not all operators followed suit but there are others have a firmer stance where they will only take a game with a certain RTP and nothing above it, so if we want to supply to them and continue the relationship, we had a decision to make.
Andrew: Yes, all our content available through our BullsEye platform has variable RTP levels ranging and including many variations from 88 per cent to 96.6 per cent. We’ve had the feature available for a couple of years now and when implementing it, we made sure we can change the RTP percentage per country, per game or any other way the operator wishes, giving unparalleled flexibility with choice.
We listen to the market and what is needed and in doing so we were ready for what the market required and more.
Some players have been vocal about their dislike of the possibility of inconsistency between online casinos and their favourite games. How widespread is this sentiment and how much of a challenge does this represent?
Carlo: As a player myself I know that this can be frustrating since you want to be sure that the RTP percentage of a game is presented clearly and easy to locate. Tis becomes a bigger issue
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