Reports ITALY REPORT
Essential information and facts about Italy:
Capital Rome
Total Area Population Median age Religion
Ethnic Groups Languages Currency
301,340
sq.km 61 million 46.5 years
Christian (Roman Catholic), Muslim, other Italian
Italian (official), Germany, French Euro
Government type Parliamentary Republic Chief of State President Sergio Mattarella (since 2015)
Head of Government Prime Minister Mario Draghi (since 2021)
Elections President indirectly elected by an electoral college consisting of both houses of Parliament and 58 regional representatives for a seven year term. Last election held January 2022. Prime Minister appointed by President.
Unemployment 8.4% (May 2022) Tourism 60m (2021)
Undersecretary for Sports, Valentina Vezzali has been pushing for a permanent
betting revenues drop almost 60 per cent to €75.3m in March 2020 and to €20.6m in April (72 per cent drop).
Te tax was described as “inappropriate and unsustainable” by the betting industry.
Te sector argued that the most logical way to provide funding would be through sponsorship. But this was made impossible due to a blanket ban on advertising introduced from January 1 2019.
Undersecretary for Sports, Valentina Vezzali has been pushing for a permanent extension of the turnover tax and increasing it to one per cent on revenue which would give the treasury an additional €160m in betting duties on top of the €500m it collects through fixed duties of 18 per cent of retail and 22 per cent for online sports betting.
Tis sector includes sports betting on events, games such as Totocalcio, Totogol, Big March and Big Race, plus totalisator number games such as Superenalotto, SuperStar, SiVince Tutto, Eurojackpot and WinforLife and horse race betting.
Sports betting, virtual games and horseracing betting turnover is around €16bn in Italy and the industry says the proposed one per tax would see a drop in revenue of 10 to 20 per cent causing less favourable odds to be introduced pushing players to the illegal market.
Meanwhile Italy’s gambling advertising ban was first introduced via the Law Decree 87/2018 which was introduced in January 2019 and known as the Dignity Decree.
Tis placed a blanket ban on advertising relating to games and bets with cash winnings. It banned all gambling related sponsorships and advertising partnerships for Italian sports organisations domestically and prohibited promotional content.
Tey can do deals with overseas markets, so Juventus for example signed a three-year partnership in 2019 with 10Bet to develop promotional content and marketing activities for Juventus supporters outside of Italy in foreign markets.
Te ban has had a serious effect on the football sector in Italy with more than half of the teams in the country’s topflight division having at least
extension of the turnover tax and increasing it to one per cent on revenue which would give the treasury an additional €160m in betting duties on top of the €500m it collects through fixed
duties of 18 per cent of retail and 22 per cent for online sports betting.
one sponsorship deal with a betting company. Rome based SS Lazio for example had MarathonBet as sponsors.
Te law was discussed in 2018 by the Lega/5- Star coalition who were in office at the time and wanted to bring in ‘civil methods of conducting business’ in Italy. As such Italy became the first European country with a gambling advertising ban.
(DLAPiper Italy outlines the Do’s and Don’ts on advertising on page 96)
WIRE / PULSE / INSIGHT / REPORTS P91
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