After a wipe out in 2020 due to Covid (81 per cent drop in international tourism)


visitors have slowly been returning and in 2021


the tourism market whilst contributing on average GEL300m-400m in taxes for the state budget.


Te gambling sector’s turnover has increased by 430 per cent since 2017. In addition, gambling business fee revenues provide significant funding for cities and municipalities. Te gambling sector employs more than 10,000 in the sector working in both land-based and the online sectors.


From being virtually unknown to the traveller a few decades ago, today Georgia is a relatively big pin on the tourism map as it has gained a reputation for being the place to go. It’s the oldest wine producing nation in the world and with a rugged mountain terrain and vibrant energetic capital city it has much to offer.


At one time Georgia was a key holiday destination for the privileged elite of the Soviet Union however during the Soviet period tourism did not accumulate much revenue and it was confined to development by state enterprises.


P66 WIRE / PULSE / INSIGHT / REPORTS


international visitors reached 1.88 million in total and total expenditure was US$1.24bn. The first four months of 2022 have seen 820,700 international visitors.


Civil unrest in the early 1990s then hampered tourism and figures dropped significantly. However, since independence tourism is an increasingly significant part of the Georgian economy.


In 2019 international tourists topped 9.3 million – a 7.8 per cent increase on the year before. Visitors from neighbouring countries such as Azerbaijan, Russia, Armenia, and Turkey make up the majority (77 per cent) with the remainder from other countries. Total expenditure was US$3.2bn whilst tourism was responsible for around 8.4 per cent of GDP.


After a wipe out in 2020 due to Covid (81 per


cent drop in international tourism) visitors have slowly been returning and in 2021 international visitors reached 1.88 million in total and total expenditure was US$1.24bn. Te first four months of 2022 have seen 820,700 international visitors.


Te Georgian Tourism Strategy was created in 2015 by the Georgian National Tourism Administration with a 10-year plan to boost tourism.


Tere are more than 3,130 accommodation units in Georgia offering a total of 115,469 beds. Of these 1,171 are hotels and 1,279 family hotels. Some 540 of the hotels are large scale offering more than 21 rooms whilst 48 new hotels were opened during the last couple of years.


Georgia is served by three international and two domestic airports. Tbilisi and Batumi are the main airports with an annual capacity of 6.1 million passengers and 600,000 respectively.


Gambling is run hand in hand with the country’s


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