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that endeavor, and our role is often underestimated. While our IRIS Platform is the driving force behind our multi-channel solution, our IRIS Vault for compliance, which is an independent layer compatible with any gambling provider or platform is key to all of our partner’s needs.


In its essence, it works as a black box that captures and registers transactions of all gambling operations. Te Vault is hosted in a unique virtual machine to ensure no transfer of data and includes a data capture tool, a data warehouse for all gambling transactions and full traceability of data for a sustained period. Tis gives us a huge advantage compared to legacy platforms when it comes to integrating in newly regulating markets, particularly across Europe’s patchwork of regulations, as we’re able to provide for all of our partner’s regulatory needs as a bolt-on to our existing platform.


The Malta Gaming Authority continues to attract operators and suppliers. Is there anything other jurisdictions can learn from their approach?


Sensible legislation which protects consumers while allowing opportunities for growth has worked wonders for the MGA, and we hope to see other regions follow the example set by it. Te Maltese Gaming Act in 2018 was a particularly good example, replacing the previous patchwork system of regulation and licensing (that Europe is infamous for), with a single regulatory framework – and other regulators would do well to learn from this. Te future of gaming is omni-channel, and enacting future-proofed regulation to cover the convergence of the licensing and regulatory framework for land-based and online gaming is a shining example of pro-active thinking.


With 2,500 affiliates and 400 sponsors and exhibitors, SiGMA promises to be the definitive iGaming showcase of 2019. Could you tell us about the products you will be showcasing?


horizon; Brazil remains the biggest potential prize, and lawmakers continue to discuss the possibility of regulating the sector. Tis process will not happen overnight, but nonetheless, operators will already be laying the groundwork for market entries. Elsewhere in the region, other jurisdictions are emerging as viable online propositions, particularly the ‘grey’ markets of Mexico and Peru.


With stricter regulations on advertising and a growing trend for increasing restrictions on operators, are there any opportunity markets out there?


Te world loves to bet, as well as experiencing the thrill that comes with it, so in my view there will always be opportunity markets. Te Hispanic markets will always represent fantastic growth opportunities for us, given the culture lives and breathes the thrill of betting action like no other.


Of course, when it comes to opportunity, these regulatory tailwinds will certainly necessitate operators and suppliers to rethink their strategies. For us, we would suggest a measured approach, think much more where you invest your money, be much more strict with the monitoring of your metrics and in the analysis


of your traffic sources, and above all, give much more value of the leads that you can get or have achieved in the different phases of a client’s life (acquisition, conversion, retention and reactivation).


No doubt regulatory obstacles will stifle growth, but with every challenge comes opportunity, and as long as resources are shifted to place more emphasis on acquisition – then risks can be easily mitigated and growth markets that suit your operations can easily be found.


Platform suppliers need to ensure operator partners are fully compliant across multiple European regulatory environments. How do you think this can be achieved from a regulatory perspective?


When it comes to Europe’s patchwork regulatory environment, it goes without saying that we’re a million miles away from the wild west of the early 2000s. Within both this developed and developing environment, the challenge for today’s operators is to identify the markets that are still profitable while finding ways to negotiate the complex web of rules and specifications required of them.


As suppliers, it’s our job to support operators in


We’ll be showcasing our iGaming catalogue at SiGMA and have been working hard this year on 10 of our latest titles – all of which we’re ready to unveil at the show! Licensed in Spain, Portugal, Colombia and Malta, is optimised for HTML5, as well as capitalising on varied infrastructure of global markets, which is especially important, none more so than when it comes to mobile. Our legacy in land-based gaming is also an excellent asset, as we have the know-how to bring the best of the original casino gaming experience into the digital world.


Alongside, our Kolyseo game server will be taking centre stage, which is a remote microservices-based games server scalable to an unlimited capacity. Able to host any type of game, it works with generic APIs that allow easy integrations with any player platform and gaming back office.


In line with our vision for an omni-channel future, it provides for all operations – no matter where. From land-based casinos to server- based terminal systems and online gaming sites, we’ve got it covered. In addition to its scalability, its architecture guarantees server and transaction security across our operator partners entire system.


NEWSWIRE / INTERACTIVE / MARKET DATA P97


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