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Interactive


SIGMA 2019 R. FRANCO DIGITAL


R. Franco Digital: Navigating regulatory and market obstacles


Ahead of the SiGMA show this month, exhibitor R. Franco Digital discusses the dynamics of both the wider online market and regulation in Malta


Ruben Loeches, Chief Marketing Officer R. Franco Group


Rubén Loeches is Chief Marketing Officer at R. Franco Group, the multinational Spanish gaming supplier and solutions provider. With over 10 years working in the gambling, betting and online gaming industries, he is skilled in operations management and marketing strategy.


G3 speaks to Ruben Loeches, Chief Marketing Officer at R. Franco Digital about the legacy of the business over 50 years of gaming and the future direction the company is taking in the online gaming sector


R. Franco has been prominent in the gaming industry for over 50 years. How have you been able to continually adapt to regulatory changes over such a sustained period?


Our success as Spain’s leading gaming company for more than half a century is down to our pro- active approach. We pride ourselves in staying ahead of the curve and work very closely with regulators in whatever market we are active in, none more so than with the Spanish regulatory body, the DGOJ.


We aim to continue this legacy with R. Franco Digital (our iGaming arm), which began its journey in 2015 and was consolidated in 2017 as the Digital Division of the R. Franco Group. In


P96 NEWSWIRE / INTERACTIVE / MARKET DATA


principle, we set out to tackle the latest challenges faced by global gaming operators by offering the latest in digital solutions. With our sights set on global coverage, we have developed services so that they can be used in any geographic and legislative context, as well as being personalised to the needs of each operator.


Markets are maturing. What are the big regulatory changes you see coming in 2020?


Te greatest changes we see in the regulatory markets we operate in no doubt includes the LatAm region; and we anticipate seeing plenty more countries coming online. Colombia has proven a shining example. Since pledging to block illegal gambling websites in November 2015, Colombian regulator Coljuegos got the ball rolling by introducing robust regulatory framework and issued the country’s first sports betting licences. Several other licences have been issued since, as the market continues to develop.


As LatAm’s first market to introduce a European-style licensing framework, it is a logical entry point for the majority of operators – which ranks it high in terms of importance. But there are also other opportunities on the


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