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streaming platforms such as Twitch isn’t mirrored by interest from current sports bettors, since their formats don’t really match up that well with the consistent pricing of existing betting markets. From an operator perspective, the common issue that arises when offering markets on esports events is the reliability of the prices available. Tat’s down to the fact that there are very few traders around who have the esports expertise to produce accurate prices on these events, which can be very complicated with multiple variables that impact the possible outcomes.


SIS Competitive Gaming solves this challenge, as our team of specialist traders are experts in the games that we offer. Tey are also supported by a proprietary trading application and industry- leading algorithms to deliver optimised bookmaker margins. At the end of the day, it’s all about discovering what will work. With solid pricing and continuity of events, esports can follow and surpass the success story of virtual sports which was in its early days was labelled “a cartoonish folly” but now accounts for over 20 per cent of retail betting revenue.


In recent years, there have been match-fixing scandals in competitive games such as Counter Strike: Global Offensive, League of Legends and Overwatch. How can the integrity of esports betting be maintained?


Esports is no different to other sports in that it faces challenges when it comes to the integrity of its events. We work alongside ESIC (Esports Integrity Coalition) and they’re doing a fantastic job in ensuring that every tournament is fair and transparent. Tis integrity team is also playing a


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The sector is going to go from strength to strength over the next few years. You only have to look at the recent media coverage from some of the Fortnite and FIFA World Cups to see that interest is growing and awareness of the sector is at an all-time high. Betting turnover on esports will also increase exponentially as general interest and awareness of the sector increases.


big role in educating the younger demographic as to the consequences of cheating. Integrity has been at the heart of the product-development process for SIS Competitive Gaming, and we have implemented a range of controls and operational processes to optimise its high- integrity status.


We have a dedicated integrity referee, trained by the Esports Integrity Coalition (ESIC), who monitors each game with a real-time link to our traders. As we have control over the entire eco- system, we are able take a number of measures to protect our operator customers from suspending betting, and can remove any player from tournaments whilst investigations are undertaken.


Live pictures are generally not available to bettors on esports. How is SIS utilising the ‘Watch and Bet’ model into its esports betting product?


SIS Competitive Gaming is delivered as an end- to-end solution, with live streamed pictures, data, commentary, and on-screen graphics with betting triggers, plus an extensive range of markets and prices. Our ‘Watch and Bet’ format


is proving to be very successful for operators in helping to increase bettor engagement. Tis approach, which allows bettors to view live sporting events without needing to place a bet, increases engagement levels, particularly as we know that bettors are more likely to wager on events that they can see.


What are your predictions for the future of the esports betting landscape?


I think the sector is going to go from strength to strength over the next few years. You only have to look at the recent media coverage from some of the Fortnite and FIFA World Cups to see that interest is growing and awareness of the sector is at an all-time high. Betting turnover on esports will also increase exponentially as general interest and awareness of the sector increases. Te key at this stage is how to engage the traditional sports bettor in this relatively new sector, and we feel that products like SIS Competitive Gaming are perfectly poised to help betting operators introduce esports to their existing sports bettors as they provide sports based games and markets that are already familiar to them. It really is an exciting time for the sector, and we are thrilled to be part of it.


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