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What are the challenges presented by the markets where you operate and how does the company overcome them?


Te biggest challenge currently lies within the Nigerian market, and this is the current competitive landscape. Tere’s a huge number of new players entering the market (either brand new and/or expansion from EU players as an example). Tis has in turn caused a bit of instability, where players are now more prone to changing and moving about. Decreased loyalty, lower LTV’s, and higher costs for each bookmaker.


Currently we’re running numerous strategies to increase and motivate retention – and the fact that we know the market(s) and business very well will be one of our main strengths. Tese EU players, for example, come in with huge knowledge deficits, such as EU thinking (instead of adapting to the GEO), and digital payment options or lack thereof pertaining to the markets, among other points – all leading to lower conversion rates, or no conversions at all when it comes to African players.


Why some affiliates keep promoting them for the African markets is beyond me?


Are we seeing any trends emerge around certain sports or player demographics? What are the most popular sports? Are virtual sports popular?


The fact that we know the market(s) and business very well will be one of our main strengths. These EU players, for example, come in with huge knowledge deficits, such as EU thinking (instead of adapting to the GEO), and digital payment options or lack thereof pertaining to the markets, among other points – all leading to lower conversion rates, or no conversions at all when it comes to African players.


Definitely virtual games are popular in this market due to lack of real dog races, horse race events, etc. which has created a massive follower base for the games, as well as big love for the quick turnaround events, where punters can win every five minutes.


Tere has been a huge paradigm shift from traditional prematch to live in-play as punters want to take advantage of every action during match-day, rather than wait till the end of the match. Tis need for instant gratification creates a huge number of young punters who are new to technology, enthused by gaming and constantly on their phones.


What payment methods are the most popular?


Africa is still experiencing huge numbers of transactions as trade by barter (cash), but technology is catching up giving the advantage to the rise in mobile phone payments. Tis will


continue to grow as new government intervention comes into play and where more licenses for telcos become available. Tis will in turn further increase the usage of mobile money in the market (for both the bookmarkers and the players), and thus will capture massive unbanked punters in the country.


What are the company’s future plans for the sports betting market in Africa? Is the company looking to focus on any other countries in Africa?


We are a forward thinking company with focus on the continent, thereby creating a Pan-African brand. Te goal is to bring all lovers of sports under one brand, and to express and experience gaming in a unique way. Even though we have a retail presence, the future is online and www.Surebet247.com would like to be the household name in Africa for the love of gaming.


NEWSWIRE / INTERACTIVE / MARKET DATA P79


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