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month for the rest of this year enhancing Betsoft’s multi award-winning content portfolio across the fast-developing Asian marketplace.


Each game contains specific Asian symbols, characters and localised gameplay. Tese showcase the supplier’s unique cinematic style, providing fresh themes, huge wins and the fast- paced action that players in the region demand.


Te first title launched was Bamboo Rush, a high-potential offering, complete with stacked wild features. Players will seek out the treasured Golden Panda scatter to trigger the game’s spins feature. Tey can win up to 20 free spins with the potential to uncover even more.


Players who enjoy Bamboo Rush will also love future 2019 releases Caishen's Arrival and Dragon & Phoenix. Both games feature revolutionary themes, huge wins and plenty of fun to keep every type of player engaged and entertained.


Caishen’s Arrival, the second title in the Red Dragon suite, focuses on Caishen, the Chinese mythological God of Wealth. He is often depicted riding a black tiger and holding a rod that can turn items into gold. During the game Caishen provides lucky players with his blessings, enabling them to discover boundless wealth as a result. Te innovative slot features fast-paced gameplay and a multiplier of over 35000x.


UX KEY TO CREATING LIFE-LONG FANS Having a first-rate user experience is almost an


expectation for today’s slot players and a target we endeavour to hit with every slot game we


create. We have found that although features play their part, the truth behind a great slot game is that it is a harmony between several functions. Art, math, animation, flow, timing, audio and market fit - all count towards what makes a game successful.


High quality artwork and animation are vital to catch a player’s eye and stand out from the crowd. Exciting mechanics and a good math model keeps players engaged, while the perfectly aligned audio can both complement and raise the bar for player experience.


However, for a game to stand out and keep players coming back, it needs to have the ideal blend of all the above factors in line with the supplier’s brand and reputation.


Today’s slot players not only require the best and most consistent user experience, but also demand new features and functionality introduced across real-money products.


Our slot games are instantly recognisable. Across a range of themes designed to appeal to a variety of demographics, our vivid artwork, crisp audio, graphics and animation are proven to attract and retain players.


To stand out in a crowded market is not easy and it takes time to develop that unique flavour. Over the years we have perfected this and become well known as market leaders in cinematic slot design, putting innovation at the forefront of everything we do. Betsoft is known to produce best-performing, story-driven games that players around the world love to come back to time and again.


NEWSWIRE / INTERACTIVE / MARKET DATA P85


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