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them with understanding what is going on and help to drive incremental revenues for operators globally.


Is it a case of attracting a new type of audience and demographic into the market, or convincing the traditional bettor to try their hand at esports betting?


As I touched on earlier, it’s about framing the proposition correctly and clearly so that any bettor (established or completely uninitiated) will engage with it. Take a scroll through the esports buttons of any operators currently offering esports, and you’ll soon discover many markets on offer for games such as DOTA and League of Legends that will be unfamiliar to traditional bettors.


As part of our research, sports bettors told us that they would engage more with esports betting products if the format was aligned more


From an operator perspective, the common issue that arises when offering markets on esports events is the reliability of the prices available. That’s down to the fact that there are very few traders around who have the esports expertise to produce accurate prices on these events, which can be very complicated.


with products that they were familiar with betting on. Tis was the thinking behind the creation of SIS Competitive Gaming, a live betting product that has been optimised for


sportsbooks. Te schedule of c15,000 head-to- head matches has been designed around times that will drive incremental revenue for operators. Te matches are ‘quick-fire’ and offer a range of pre-match and in-play betting opportunities so there is always something to keep bettors engaged. We are really encouraged with the level of interest from operators across a number of territories, both mature and emerging, and we have recently agreed a deal with a leading operator in Eastern Europe and will be launching with them very soon.


First-person-shooter (FPS) and multiplayer online battle arena (MOBA) games are hugely popular with video gamers, yet by their very nature they are difficult to predict and complex to understand. How are you looking to achieve a reliable pricing market on esports events?


Yes, as you suggest, the popularity of first- person shooters and multi-battle arenas on


NEWSWIRE / INTERACTIVE / MARKET DATA P89


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