Insight
RESPONSIBLE GAMBLING WEEK IGRG
John Hagan, Chairman, Industry Group For Responsible Gambling
“We are confident that Responsible Gambling Week, now in its third year, will be our biggest campaign yet, but this is not just about one week in the year, it is about promoting safer gambling all year round. We want to make this an open and inclusive conversation, connecting with the widest possible audience, including those who do not think messages about responsible gambling are aimed at them. We want to take the message about safer gambling even further this year, through our own social channels, with the support of our partners inside the industry and beyond”.
Responsible Gambling Week: Promoting national conversation
“The week’s strapline, ‘Let’s talk about safer gambling’, is an important message not only for customers but also for the staff and industry leaders whose role is to look out for their customers. It provides an opportunity for people across the gambling industry, no matter what their role is, to focus on what part they can play to make gambling safer and reduce gambling harms.” Neil McArthur, Chief Executive of the UK Gambling Commission
Te gambling industry is coming together to stage the biggest ever campaign to promote safer gambling in the UK and Ireland
Responsible Gambling Week 2019, which takes place from November 7th-November 13th, is the public face of the industry’s year-round commitment to safer gambling. More than 120,000 staff at thousands of gambling venues and online sites are taking part and this year it is also being supported by machine operators, who are opening their networks to promote responsible gambling messages, and by pubs across the country.
Te campaign is led by the Industry Group For Responsible Gambling, comprised of all the gambling trade associations, and in Ireland by the Irish Bookmakers Association. Te objective is to stimulate a national conversation about safer gambling, highlighting the tools, advice and help available to customers, and the initiatives being taken by operators to promote social responsibility.
A UK summit ‘Building a safer gambling industry’, hosted by ERG in association with Responsible Gambling Week, will take place on November 7th at Twickenham Rugby Stadium, bringing together leading online gaming operators, affiliates, regulators and the wider gaming community to discuss safer gambling strategies. Speakers include Tim Miller, executive director of the Gambling Commission.
During Responsible Gambling Week, staff from across the entire industry, including arcades, bingo clubs, bookmakers and casinos, will be empowered to
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initiate conversations with customers about safer gambling and messaging will be prominently displayed at venues. Some operators will have dedicated responsible gambling areas where experts will be available to speak to customers and others are organizing special events, including ‘take a break sessions’, and sponsored fundraising initiatives by staff. Operators will document their staff’s involvement in the campaign and have made an on- going commitment to invest in staff training, equipping them with the tools to advise customers about safer gambling.
Online websites will promote responsible gambling messages to their customers through pop-ups and banner ads. All operators will post responsible gambling content and information about advice and help for customers on their own social channels.
A new website,
www.responsiblegamblinguk.org which goes lives in October, will act as an information hub, providing a comprehensive one-stop service for consumers all year round, educating them about all aspects of responsible gambling. Operators can also download assets and resources from the website to use during Responsible Gambling Week. Te responsible gambling information hub has been developed in conjunction with campaign partner GamCare, and the charity is running training courses during Responsible Gambling Week in London, Glasgow, Sunderland and Bath for professionals
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