Interactive
SPORTS BETTING - AFRICA KIRON INTERACTIVE
capitalise on a market which is already valued at more than US$35b per annum. It’s a population that is football crazy and it’s for that reason that virtual football has proved to be such a popular product on the continent. It is also the reason we decided to partner with Highlight Games and secure an exclusive licence to offer Soccerbet, on the Kiron platform, as a complimentary football offering to our African clients.
Te archived footage of real English and Italian football games has been well received and provided added entertainment to African punters. Te product is offered in a Single Match and League format in retail, online and mobile environments.
Could you discuss plans, or any lessons learned when it comes to the markets in Africa where you operate?
When it comes to challenges, Africa has more than its fair share. Whether it’s politics, lack of established regulations, gaps within infrastructure or something as simple as dodgy internet connections, you will be faced with a number of issues that you will have to learn to beat.
By employing some of the most experienced and knowledgeable people in the market, as well as developing technologies that address local challenges, we have been able to successfully
P82 NEWSWIRE / INTERACTIVE / MARKET DATA Having seen some of the world’s very best football players come
from the continent, it’s no surprise to hear that football, especially the Premier League, is without doubt the most popular sport in
Africa. It’s believed that more than 280million people watch the division every year in sub-Saharan Africa.
overcome these challenges and grow our footprint to over 30 African countries. But, with more regulations being introduced and the economy and population continuing to grow, investing and working to overcome these challenges will certainly make economic sense for both suppliers and operators.
Are we seeing any trends emerge around certain sports or player demographics in Africa? What are the most popular sports?
Having seen some of the world’s very best football players come from the continent, it’s no surprise to hear that football, especially the
Premier League, is without doubt the most popular sport in Africa. It’s believed that more than 280 million people watch the division every year in sub-Saharan Africa. Number games as well as greyhound racing have also proved to be popular with players across Africa.
In-spite retail gaming maintaining its dominance in terms of revenue generation across the Continent, mobile betting is fast emerging as the platform of choice especially with younger players. With a massively skewed population towards a younger demographic this has helped create a boom within sports betting across most countries.
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