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Interactive


SPORTS BETTING - AFRICA KIRON INTERACTIVE


Kiron Interactive: Virtually limitless sports possibilities


Kiron Interactive is a pioneer in the virtual sports industry. South Africa-based, Kiron Interactive was established in 2001 as a developer of online virtual racing betting and skill games that has continued to grow its players base across Africa


Continuing our coverage of the sports betting market in Africa, G3 interviews Kiron Interactive’s Steven Spartinos about the evolution of Virtual Sports in the African gaming sector and the future opportunities for growth in this hi-tech segment


Steven Spartinos Co-founder and Co-CEO, Kiron Interactive


Steven Spartinos is co-founder and co-CEO of virtual games provider Kiron Interactive. Established in 2001, the specialist supplier now services web, mobile, and land-based sportsbook and casino operators on five continents. Prior to joining the betting and gaming industry, Steven worked in banking and finance.


When the company was founded in 2001, what was the state of virtual race betting sector? How has it evolved since then and what role has Kiron Interactive played in the evolution and growth of the virtual sports industry?


Kiron started its journey into the world of virtual offerings with Turfmaster, giving players the opportunity to become virtual racehorse trainers, managing their stable of virtual horses and betting on them for real stakes as their portfolio of runners grew.


Not only was it the most innovative game of its time, but it also offered social interaction within a vibrant racing community. Te leading technology within Turfmaster saw Kiron then develop its first pools-based virtual race betting engine in 2003, creating the opportunity for people to bet on races created by the software.


Te gambling industry prides itself on innovation and the world of virtuals is no different, with


P80 NEWSWIRE / INTERACTIVE / MARKET DATA


Kiron creating an RNG-based fixed odds betting engine, allowing it to licence its instant win virtual racing games to its online B2B customers.


Following the early success of scheduled virtual racing events in betting shops in the United Kingdom, in 2007, the first version Kiron’s GLI certified retail game server was developed resulting in the launch of Kiron’s virtual racing games in retail betting shops for the first time in 2008.


Since then, Kiron has continued to push ahead in the field and has created some of the market’s leading virtual racing and sports titles, boasting the largest and most-varied portfolio in the industry, all of which are available on its platform.


Having already transitioned from ‘filler content’ in between live horse racing and football matches in retail establishments, virtuals have become an important gambling vertical in their


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