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Interactive


GAMES DESIGN - GRAPHICS BETSOFT GAMING


Banking on success: Betsoft Gaming


The slots industry is becoming increasingly crowded and it is becoming harder for content developers to be noticed. Annamaria Anastasi at Betsoft explains how finding a unique flavour is vital to standing out in a saturated market


Annamaria Anastasi, Marketing Director, Betsoft Gaming


From its conception right through to release, Max Quest was designed to bridge the gap between video games and slot games. Through this commitment, the result has been a totally unique title that appeals to a much wider market than has previously been possible.


Te iGaming industry continues to grow at an incredible rate and as long as there is demand, there will be slot suppliers. Today, new providers are entering the market on a monthly basis. With so much competition, it can often be difficult to make yourself heard above the noise. Couple this with the fast-moving technological advancements in slot creation and increasingly providers need to have a truly unique flavour to stand out


It is crucial for slot developers to have a clear and instantly identifiable personality. In the 13 years that Betsoft has been creating games, we have produced close to 200 titles. We believe in quality and it is the cinematic quality of our titles that makes our games instantly recognisable.


Te fundamental reason for our success has been our laser focus on designing high-quality products for specific, localised audiences. Team this with our engaging math models and mechanics; and you have the beginnings of a unique Betsoft experience. Our titles take on an exclusive essence once our cinematic artwork is added into the mix. Tis is highly evident in our recent releases Gemmed!, Wolf Moon Rising, Gold Canyon and the soon to be released Take the Bank. All these titles encapsulate what makes a Betsoft gaming experience so exciting.


When creating cinematic games, we also constantly look to push the boundaries of innovation. Tis is evident in our revolutionary title, Max Quest: Wrath of Ra, which sees a unique take on the slot vertical. By combining the excitement of a slot game with the


P84 NEWSWIRE / INTERACTIVE / MARKET DATA


interactive capabilities of a video game, we have created a truly disruptive, highly original concept.


From its conception right through to release, Max Quest was designed to bridge the gap between video games and slot games. Trough this commitment, the result has been a totally unique title that appeals to a much wider market than has previously been possible.


Providers will all have a different opinion on why their games are among the best in the market, or why their own unique feature is so effective. While it is up for debate as to who actually has the best ‘recipe’ for success, it is clear that Betsoft has managed to stand out by doing something very different.


DEVELOPING MARKET-SPECIFIC CONTENT Our focus on localisation has been evident in


recent years, and this is highlighted in our latest range of market specific content for Asia with our Red Dragon suite of slot titles.


Launched in September 2019, one game in this highly innovative series will be released every


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