Interactive ESPORTS - SIS
Competitive Gaming: finding new audiences
G3 interviews SIS’ Rohini Sardana about the latest developments shaping esports and the way in which SIS is assisting operators to achieve their goals
Rohini Sardana, Head of Product Propositions SIS
This year, SIS announced the launch of the industry’s first live esports betting product built for sportsbooks, SIS Competitive Gaming. What attracted SIS into the esports landscape?
The opportunity for operators to have live streamed esports events will also help esports gain increased traction with current sports bettors as we know that having live pictures available increases customer engagement and in turn, betting revenues.
P88 NEWSWIRE / INTERACTIVE / MARKET DATA
We are always monitoring betting verticals and market trends to assess customer needs, and esports has been on our radar for the last few years. When we researched the esports betting landscape and spoke to bettors and operators, it was evident that most existing esports betting products were centered around pre-existing tournaments that have been created for the benefit of the game publishers, which provides a number of challenges for bettors, such as the complexity of the current ‘strategy style’ esports products. Our research suggested that there was an opportunity for an esports betting product which was built with betting in mind, so SIS Competitive Gaming was born.
You are pioneering a different approach within
this vertical. Are you excited for the opportunities that this represents?
Yes, it is very exciting to have launched a ground-breaking new betting product within the esports sector. Te research we undertook has been key to the product development of SIS Competitive Gaming, in creating a product that operators told us they wanted. Te opportunity for operators to have live streamed esports events will also help esports gain increased traction with current sports bettors as we know that having live pictures available increases customer engagement and in turn, betting revenues. Also, utilising a “Watch and Bet” format will help to attract new audiences to the sector, as the content will be available to view without the need to have first placed a bet. Tis, coupled with betting commentary, on-screen graphics with betting triggers and a range of pre- match and in-play markets will provide additional information to bettors to support
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