bets will allow players to bet on one greyhound beating another, while customers can also wager on the distance the winning greyhound wins by and bet without the favourite.
Furthermore, customers can get to see what their returns will be on our forecast and tricast fixed odds markets, rather than having to wait until the end of the race. Tere’s also the opportunity to bet on the total performance of favourites at a specific greyhound meeting, and betting on the favourites against the entire field.
We firmly believe this will greatly enhance the racing betting experience, and for many it will help provide fixed-odds bookmakers with an
effective derivatives product in which they can have confidence.
In addition, customers will be able to enjoy casino-style ‘spin-and-win’ bets which can open up the sport to a newer audience less familiar with it. For instance, players can bet on the odd-numbered greyhounds against the even-numbered greyhounds, offering even money bets much like roulette.
Te spin-and-win experience is already very well-received internationally, and we’re confident that players from across the globe will soon enjoy the racing equivalent as customers don’t need any specialist knowledge for these
types of bets. And in the UK, where racing is exploring ways to make the sport even more attractive to younger generations, derivatives could help play a part in engaging with this new audience.
Operators we’ve spoken to are excited by the opportunities these new markets bring and are rolling them out to their customers, and we expect many other operators to follow suit.
Both greyhound and horse racing are popular across the globe, and the addition of these new exciting derivative markets can only enhance the betting customers’ enjoyment of the sport, wherever they are in the world.
NEWSWIRE / INTERACTIVE /
247.COM P79
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