search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Review G2E LAS VEGAS 2017


Jon Hanlin, Vice President, Commercial Strategy, Gaming Operations with the spectacular Tarzan


Aristocrat’s James Boje, pictured at G2E with the company’s new license, Madonna (from her 80’s period)


Hit games shape the marketplace, but only a handful of companies can boast of having more than a single hit title in a decade’s worth of output. Te fact that Game of Trones, Buffalo Grand and Lightning Link all hail from the same company in the same period of time - is extraordinary, but that’s where Aristocrat finds itself right now - and with lots more to come...


Speaking to Aristocrat’s Jon Hanlin, Vice Presdient of Commercial Strategy, Gaming Operations at G2E, he explained that while the company is riding a wave of incredibly strong games and market-leading licences, the progress Aristocrat is making both in the US and internationally is thanks to customers. “Operators want competition in the gaming space,” Mr. Hanlin underlined, “And at G2E you can see that we’ve brought the best brands in the US to the show floor.”


Aristocrat’s best titles take a step up in Aristocrat’s new RELM XL reel spinner cabinet. Building on the success of the RELM cabinet, RELM XL features a dynamic topper wheel, a range of denominations to cover the floor, and games players love, such as the Buffalo and Britney game themes, to make it the hottest spin in stepper entertainment. Te RELM XL, a stepper product that has been designed from the


P68 NEWSWIRE / INTERACTIVE / 247.COM


All eyes on Aristocrat as the company moves into second place on the global slots stage


ground-up to be just that - a stepper. Tere’s no video translation here, with the design team solely producing stepper products. Mr Hanlin explained: “With 20 per cent of the casino floor in the US dedicated to steppers, if you want to be No.1 then a high performing stepper is critical. To achieve this you have to learn a different discipline, so we created a studio dedicated only to steppers. We’ve learned our lessons from the past and the results have shown it was the right decision to take.”


Aristocrat’s popular RELM cabinet expanded at G2E with an extension of the Burning Spins and Forever Free game brands; new brands for the low and high denom space; and new Asia- themed games from the popular Lucky Destiny and Fortune Prosperity themes.


Aristocrat’s Arc Single cabinet entertained with titles including the global sensation Dragon Link game theme. Mr. Hanlin described Dragon Link as Lightning Link on steroids, with Aristocrat predicting great things for this product on wider release, thanks to its enhanced graphics and upgraded signange.


Aristocrat’s elegant and sleek flame55 cabinet entertained visitors with 55ins. of curved screen glory. Aristocrat’s royally successful Game of Trones slot game was also back in an all-new version created specifically for flame55. Additionally, appearing on flame55 was the Mariah Carey game theme, and a new version of Aristocrat’s Tim McGraw slot game.


Licensed brands have become part of Aristocrat’s DNA. Mr. Hanlin stated that licensed brands add energy to the slots floor and that having the biggest and best brands right now; Te Walking Dead, Game of Trones, Tarzan etc., has enabled Aristocrat to truly compete on the slots floors in the US. Te launch at G2E 2017 of the new X-Files, Madonna (starting in her 80’s period) and Westworld (the highest rated first season in HBO history), further strengthen its position. Aristocrat’s Te Walking Dead slot game is one of the most successful franchises in the company’s history, and now Te Walking Dead 3 slot game presents all-new thrills and chills in Aristocrat’s new EdgeX cabinet.


Entertainment on Aristocrat’s Arc Double cabinet included all-new X Files and Tarzan games created just for Arc Double, a rocking party licensed title that sits alongside My Cousin Vinny and Te Big Lebowski. According to Mr. Hanlin, Tarzan features several Lightning Link- esque features and offers huge potential payouts in the progressives. Te game’s animations and water-effects in particular are breath-taking and it was G3’s standout slots product of the G2E show.


Finally, the Helix cabinet showcased game titles including Lightning Link, and the Wonder Wheels cabinet alongsie the new Candyland game theme, and the Wonder Wheels Cashman game theme. “It’s about hardware, systems solutions, artistry – it’s all those elements coming together in a strong design philosophy.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92