Insight
MEXICO EGT Central America
Nadia Popova, Director of EGT Central America, Mexico and the Caribbean.
“We just held a special event for presenting the next models that will shape the market in 2019 and the initial feedback was more than encouraging. Our single game products are developed especially to meet local tastes, while the Dragon’s Turn Asian-themed jackpot of four levels will gain momentum in the near future as well.
“EGT offers exactly what the Mexican operators and players want. A key strength of ours is the approach. We listen to our customers, instead of trying to change their opinion, and adapt our products and services to their needs. This is how our machines and games were successful from the very beginning. We also have the resources and the know- how to develop customized solutions for the market and some of them are already on their way to meet the local gaming audience.” Nadia Popova, Director of EGT Central America, Mexico and the Caribbean.
EGT’s extraordinary expansion continues in Mexican market
In under 24 months, EGT has installed over 2,600 machines into the gaming market in Mexico, with plans to install 3,000 more gaming products in 2019
Continuing its successful development in Central and South America, EGT has established itself as highly potent supplier in Mexico. In less than two years the company founded its first office in the country, installed over 2,600 machines in all major local casino operators’ gaming establishments and has formed a team of 24 professionals, dedicated to providing impeccable sales and support services. A second office in Monterey is under way to serve as a training center for a wide range of casino specialists, including technicians.
Te progress of EGT Mexico is also backed up with a portfolio of high performing games tailored to the local preferences of slot and multiplayer players. Most favoured are the Collection Series multigames that gained player recognition and acceptance soon after they premiered in the country. Te Chinese-themed 5-level progressive jackpot Cai Shen Kingdom is also shaping to be a market leader thanks to its math model, charismatic design and gaming theme.
First installations have also been made of the STORK terminal and the next-generation multiplayer S-Line machines. Te gaming catalogue that combines video slot titles with roulette, blackjack, baccarat, etc., includes the ability to take part in numerous different configurations and the elegant and ergonomic design and is expected to become a major hit in 2019. Te company is also currently integrating its interactive content with several domestic online casino operators, making available EGT Interactive’s myriad of games to local audiences.
“EGT Mexico is growing at a fast pace in terms of team, partnership network, locally launched portfolio, installations and brand awareness,” shared Nadia Popova, Director of EGT Central America, Mexico and the Caribbean. “We just held a special event for presenting the next models that will shape the market in 2019 and the initial feedback was more than encouraging. Our single game products are
P92 NEWSWIRE / INTERACTIVE / MARKET DATA
developed especially to meet local tastes, while the Dragon’s Turn Asian-themed jackpot of four levels will gain momentum in the near future as well.
“Te General Series slot cabinets debuted just two months ago in Europe and features attractive, modern, next level technologies (keyboards with dynamic touch displays, HD frameless monitors, LED jackpot panels and completely new multigames), which alongside EGT Multiplayer terminals, are also locally perceived as highly innovative with interest in these innovative products ever-growing.”
EGT Mexico recorded one more achievement – in the middle of March Caliente Group inaugurated the first gaming lounge in Latin America in its casino Hipódromo de Agua Caliente in Tijuana. It is equipped exclusively with a special selection of EGT’s best performing machines where the guests could play their favourite slot and roulette games, while enjoying maximum comfort. Furthermore, EGT is successfully cooperating to open similar lounges in different gaming establishments across the country – a proof of the true appreciation of its products.
In 2019, the company intends to keep increasing its market share, installing more than 3,000 machines and has already reported that the contracts for the first quarter have been signed.
“EGT offers exactly what the Mexican operators and players want,” concluded Mrs. Popova. “A key strength of EGT is our approach. We listen to our customers, instead of trying to change their opinion, and adapt our products and services to their needs. Tis is how our machines and games were successful from the very beginning.
“We also have the resources and the know-how to develop customised solutions for the market and some of them are already on their way to meet the local gaming audience,” concluded Ms. Popova.
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