Company Insight - Rush Street Interactive
Richard Schwartz, President, Rush Street Interactive
constantly improve the quality of its user experiences. Tis strategy worked well and enabled the company to prepare for the launch of its first regulated online casino site,
PlaySugarHouse.com in NJ, in September 2016. Subsequently, in August 2018, the company added the sportsbook vertical to the
PlaySugarHouse.com site to become the first operator in the U.S. market to launch and operate a fully integrated online casino and sportsbook solution.
To get the latest on sports betting in the US we talked to Richard Schwartz President of Rush Street Interactive. Richard co-founded Rush Street Interactive (RSI) in 2012. In his role, he oversees the vision, strategy, product development and operations for RSI as well as the company’s TV production company, Rush Street Productions. RSI develops, licenses, and operates real money online sportsbooks and casinos in regulated markets across the Americas, such as
www.playsugarhouse.com in New Jersey and
www.rushbet.co in Colombia. In addition, RSI supplies and operates social casino and sportsbook solutions.
Previously, Mr. Schwartz started and led the interactive business for WMS Industries, which in 2010, launched the award-winning UK-facing online casino business, Jackpot Party. Richard has been a leader and innovator in the gaming industry for over 15 years, is an inventor on over 80 patents/patent applications, and has a deep appreciation for player psychology.
Prior to joining the gaming industry, Mr. Schwartz was an executive at Telecom Italia Lab (U.S.) and an intellectual property attorney in the Silicon Valley. He graduated from the University of California, Berkeley and received his law degree from the University of California, Hastings College of the Law.
According to Mr. Schwartz: “Rush Street Interactive (RSI) is a US based gaming company out of Chicago that was founded in 2012 in anticipation of the legalization of online gaming in the US market. RSI first launched its online gaming platform in the US market in July 2015 with the supply of its Casino4Fun Social Casino site to the SugarHouse Casino in Philadelphia, Pennsylvania. Tereafter, RSI also launched its social casino platform and associated sites for Rivers Casino (Pittsburgh, Pennsylvania), Rivers Casino (Des Plaines, Illinois) & Rivers Casino (Schenectady, New York). RSI’s management team believed that developing and launching social casino sites using the same RSI platform that would power online gambling sites in the future, would create a perfect opportunity to innovate, test and learn, and
“Additionally, RSI was the first U.S. gaming company to launch a nationally regulated online site in Latin America,
rushbet.co, in Colombia. Most recently, Rush Street Interactive has become the retail sportsbook provider and online platform and managed service provider for both the Rivers Casino in Pittsburgh and SugarHouse Casino in Philadelphia in response to the Commonwealth of Pennsylvania having legalized both retail and online sportsbooks, as well as internet gaming. “
In August 2018, the company added the sportsbook vertical to the
PlaySugarHouse.com site to become the first operator in the US market to launch and operate a fully integrated online casino and sportsbook
Mr. Schwartz told us about how the quality of its product and strong operational performance in all its markets (New Jersey, Pennsylvania, Colombia), “means that casino operators in other markets are approaching RSI as a potential partner, including licensing its platform and expressing interest in us providing managed services to help them operate their online casinos, online sportsbooks and retail sportsbooks.”
In our interview we talk more about the history of
PlaySugarHouse.com, and how it became to be one of the leaders in the online casino market in New Jersey. We also discuss other important topics such as player preferences when it comes to sports betting, social games as well as social casino sites. Rush Street Interactive operates innovative social casino sites such as
riverscasino4fun.com,
sugarhouse4fun.com, including ones that are closely integrated with bricks- and-mortar casino businesses.
OPERATOR NEWS
FanDuel Group and Sportradar have officially announced an extension of their partnership to bring live streaming to FanDuel Sportsbook’s industry-leading sports betting app.
Following a successful trial of live streaming a major tennis tournament, FanDuel Group will roll out a portfolio of live sporting events including tennis from around the world and European soccer via Sportradar’s Live Channel Online. While live streaming is a well-established part of the betting experience around the world, this will be the first-time US consumers will have the chance to watch live action from within their betting app.
“We are really excited to bring live streaming to the US market with FanDuel,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar. “We have been longstanding partners of both FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We’re proud to be an ongoing part of their US expansion plans.”
Sportradar’s Live Channel will be included directly into the FanDuel Sportsbook interface, incorporating live events with betting lines and data, now with the added functionality to actually place a live wager on the event that sports fans are viewing.
NASCAR and Genius Sports have announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. Te new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events.
Genius Sports will utilize NASCAR’s official data feed to build a high-end live betting product to be sold to legal sportsbooks around the world. Exclusive access to NASCAR’s official data will allow Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. Te new initiative will enhance the race day experience and keep fans engaged with the sport for longer periods of time.
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